Procurement Intern

Nestlé unveils new cereal range as demand for 'healthy ageing' food soars. 12-Aug-2026 Last updated on 12-Aug-2026 at 15:01 GMT Food manufacturing powerhouse Nestlé is launching a series of new cereal products for its Shreddies and Shredded Wheat brands. Produced by the Swiss firm's cereals division, the Shreddies Peanut Butter flavour and Shredded Wheat Happy Heart and Active products are hitting UK shelves this month. Through these new cereal varieties, Nestlé is actively targeting the growing demand for healthier, functional food products from an increasingly health-conscious British consumer base. Accordingly, the manufacturer says Shreddies Peanut Butter will be high in fibre and iron and will also contain five vitamins. Shredded Wheat's new Happy Heart and Active varieties contain added minerals and vitamins designed to support healthy ageing, according to Nestlé. Happy Heart has been designed to help consumers looking to support their heart health and includes high fibre content and vitamin B1, while being low in saturated fat and salt. The cereal is topped with raspberry and nuts. Active, topped with pumpkin seeds and nuts, has been developed to support muscle and bone health and contains calcium and vitamin D. It is high in fibre and low in salt. Healthy ageing drives demand. This latest foray into functional cereals by Nestlé mirrors a growing public focus on healthy ageing and longevity, with data from research partner Lumina Intelligence highlighting it as the second most important global health goal behind sleep among consumers worldwide. Behind healthy ageing and sleep, the leading global health concerns were achieving a healthier weight, improving immunity, and supporting mood and mental health. As a result, Lumina's research suggests that 83% of consumers worldwide now purchase foods with added benefits, illustrating strong demand for functional ingredients. Vitamins are the most commonly purchased functional ingredient, followed by fibre and minerals, all of which form key parts of Nestlé's health claims for its three new cereal products. Speaking to Food Manufacture on on the importance of healthy ageing as a benefit of functional foods, Levercliff senior consumer insights manager Clair Prior said: "Awareness of the importance of healthy ageing has clearly been growing in the UK, perhaps driven by the increasing focus of the Government and media on healthy life expectancy and social care as the population ages and the gap between life expectancy and living well increases. "The latest Levercliff tracking survey found that just over 70% of UK consumers are at least slightly interested in food and drink products that support healthy ageing (with 36% moderately or very interested)." She continued: "However, this does not mean that food and drink brands should start to label their products as suitable for healthy ageing as this is too vague a term. The latest Levercliff consumer tracking survey highlights that 41% of consumers have made changes to their lifestyle to improve their health and a further 29% would like too. However, consumers have different health priorities depending on their age e.g. a priority for is 18-34yr olds is fitness/muscle development vs weight loss/maintaining healthy weight for over 34yr olds. "These priorities drive product choice so products supporting physical energy appeal more to the younger consumers, those supporting sleep to 34-54yrs olds and heart health products for the over 55 year olds. Brands and own label need to be more specific on the actual functional benefit delivered in their call outs on front of pack, and then perhaps back of back explaining how this contributes to healthy ageing or in other marketing communications." The launch coincides with Shredded Wheat's 100th anniversary of manufacturing in the UK. Both brands are produced at Nestlé's cereals factory in Staverton, Wiltshire. Shreddies Peanut Butter is available from 12 August, while Shredded Wheat Happy Heart and Active will be available from 24 August.

Basel's world-beating pharma hub fights for place in new global order. Published on August 11, 2026 The Swiss city of Basel is still one of Europe's great pharmaceutical centres, but AI, geopolitics, new competitors and changing investment patterns are forcing it to fight harder for its place in the industry. Few cities in the world have an identity so tightly bound to an industry as Basel and pharmaceuticals. Roche and Novartis, two of the world's biggest drugmakers, loom large over the city. Walk across any bridge in the city, and you can see the white stepladder towers of Roche on one side and the Novartis campus on the other. Their origins in the area date back nearly two centuries, a history that began with chemical dyestuffs for the textile trade, evolved into producing pills, syrups and injections, and now into gene and cell therapies. "Basel has a long tradition of welcoming new ideas and people," said Maria Luisa Brooke, a tour guide with Basel Tourism. "This has made it a place that fosters innovation." This history is both a blessing and a burden. The industry has made... Full story here Are you the author? SWI swissinfo.ch - the international service of the Swiss Broadcasting Corporation (SBC). Since 1999, swissinfo.ch has fulfilled the federal government's mandate to distribute information about Switzerland internationally, supplementing the online offerings of the radio and television stations of the SBC. Today, the international service is directed above all at an international audience interested in Switzerland, as well as at Swiss citizens living abroad. 2026-07-09 Swiss fdood manufacturer Nestlé is investing CHF563 million to construct a production facility for its Nescafé brand in Thailand. The factory will primarily supply the local market with instant coffee, coffee blends and other ready-to-drink beverages. The investment aims to meet the growing demand for coffee in Thailand, a market estimated to be worth CHF1... 2026-07-09 A joint Eurovision News Spotlight investigation finds bot networks, fake accounts and coordinated campaigns targeted the comment sections of European public broadcasters - with the Iranian political landscape at the centre. A joint investigation by European public service broadcasters has uncovered systematic manipulation of news comment sections on Instagram and Facebook - spanning bot-driven hate... 2026-07-08 Welcome to its press review of events in the United States. Every Wednesday Snbchf look at how the Swiss media have reported and reacted to three major stories in the US - in politics, finance and science. As the United States turns 250-years-old, the Swiss media is debating what the country stands for and what... 2026-07-04 Has the Gotthard Base Tunnel fulfilled expectations, shortening travel times through the Alps and bringing more passengers and freight onto trains? Here are some figures on the world's longest railway tunnel, ten years after it was built. The opening ceremony of the Gotthard Base Tunnel on June 1, 2016, drew a host of European leaders... 2026-07-02 Swiss group plans to open accounts for staff as early as December to test pricing and products. UBS will start trialling everyday banking services for its US employees within months, as it gears up to launch a full-service bank for wealthy Americans by the middle of next year. The Swiss lender is set to open... 2026-04-09 Switzerland wants to add the river Rhine port of Basel to the European Ports Alliance. + Get the most important news from Switzerland in your inbox Swiss Justice Minister Beat Jans said the move would be an "important building block" in the fight against organised crime. He met the relevant authorities in Belgium on Wednesday... 2026-02-16 Smartphones have for the first time become the most popular means of payment in Switzerland, ahead of cards and cash, according to a Visa survey. + Get the most important news from Switzerland in your inbox Some 28% of the Swiss population prefer mobile payment, according to the Visa Payment Monitor 2026. This is closely...

Nestle bets on premium, novel coffee flavors to draw in younger consumers in China. Nestle is focusing on flavor innovation to enhance coffee consumption in China, introducing the Nescafe 1+2 Coconut Latte as part of its strategy to attract younger consumers who prefer convenience and novel tastes. This launch represents the first new flavor from the Nescafe brand in nearly ten years, integrating a coconut flavor that's inspired by the coffee shop experience into the at-home coffee market, particularly targeting morning consumption occasions. To promote this new product, Nestle has enlisted Chinese Olympic table tennis champion Fan Zhendong as the brand ambassador. The move comes during a time when flavor innovation is becoming critical in China's dynamic coffee sector. Research from iiMedia indicates that 68.38% of Chinese consumers prioritize taste innovation when considering instant coffee improvements by 2025, reflecting a rise in demand for unique flavors within a category traditionally focused on convenience. Nestle's venture into diverse flavors aligns with the global trend in its coffee business, which reported a 7.5% organic growth in the first half of the fiscal year, primarily attributed to Nescafe. Coffee sales constituted around 26% of the company's revenue in the Asia, Oceania, and Africa regions in the second quarter, benefitting from a mix of soluble coffee and ready-to-drink products across key markets. Pamela Takai, senior vice-president for coffee business at Nestle China, noted the growth potential within the still-developing Chinese coffee market, where currently only about half of urban consumers engage in coffee drinking, often doing so infrequently. This scenario presents a significant opportunity for Nestle to increase market penetration and encourage more frequent consumption. Chinese consumers are actively seeking a variety of coffee formats, such as hot and cold coffees, and both powder and liquid options, while emphasizing the importance of convenience, taste, and quality. Takai emphasized these consumer preferences as essential factors for Nestle to fulfill in the Chinese market. The Nescafe 1+2 Coconut Latte stands out as a global first specific to Chinese tastes, replicating the surge in coconut-flavored coffee observed in coffee shops, while providing a more convenient and cost-effective option for consumers. This product launch is a key component of Nestle's broader initiative to diversify its coffee offerings in China. Recently, the company established a coffee stick production line in Qingdao, Shandong province, underscoring its faith in sustained local demand. Additionally, Nestle is venturing into cold coffee formats, having launched Nescafe liquid concentrates, enabling home preparation with cold milk or water, and continues investment in premium black coffee offerings through brands like Nescafe Gold and ready-to-drink products.