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Full-Time

Senior Product Marketing Manager

Confirmed live in the last 24 hours

Tavus

Tavus

11-50 employees

AI-driven video personalization platform for marketing

AI & Machine Learning
Consumer Goods
Entertainment

Compensation Overview

$140k - $200kAnnually

Senior

San Francisco, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 5-7 years of experience in B2B marketing roles, ideally direct experience in a product marketing role for developers or product leaders
  • Demonstrated success leading end-to-end launches including the ability to coordinate across teams like design, product, engineering, customer success, and sales
  • Excellent written, verbal, and visual communication and presentation skills
  • Ability to work autonomously in a startup environment and work cross-functionally to influence leadership, align stakeholders, and execute quickly with business partners
  • Attention to detail and the ability to synthesize a lot of information into a concise, compelling message
  • An appreciation for aesthetics, design, and a keen sense of how to infuse brand across messaging and marketing materials
  • A genuine curiosity for AI video and bonus if you have experience in video or AI products
  • Strong organization and project management skills
  • Experience with strategy development and long-term goal setting
Responsibilities
  • Deeply understand the market and our target customers in Product and Engineering, including their motivations and pain points around build vs buy decisions
  • Define positioning, develop messaging, and create compelling collateral to convince buyers to adopt and build with Tavus APIs
  • Own the launch of new products and capabilities, end-to-end, including measuring their success
  • Support and influence product vision, roadmap, and develop go-to-market strategy to deliver business outcomes
  • Own and continually improve our sales narrative and pitch deck as our product matures and our understanding of the market, competitors, and customers evolve
  • Create written and video content to enable our sales and success teams to close new deals and expand existing accounts, including customer stories, competitor battle cards, product fact sheets, and buyer personas
  • Support growth marketing with written and video content for social, website landing pages, influencers and other campaigns
  • Occasionally jump into other marketing functions with the opportunity to learn about managing influencers, events, pr, and more.

Tavus offers a video personalization platform that uses artificial intelligence to create customized videos for each customer. The platform takes a single recorded video and generates numerous versions, each tailored with unique voice variables to enhance customer loyalty and encourage repeat purchases. It caters to businesses of all sizes, allowing them to produce hundreds or even millions of personalized videos efficiently, which is crucial in today's market that values personalized content for better customer engagement and sales. Tavus differentiates itself by enabling businesses to scale their marketing efforts while maintaining high-quality interactions with customers. The company's goal is to help businesses build personal connections with their audience at scale, allowing them to focus on creativity and strategic thinking.

Company Stage

Series A

Total Funding

$28.2M

Headquarters

San Francisco, California

Founded

2020

Growth & Insights
Headcount

6 month growth

10%

1 year growth

60%

2 year growth

220%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $18 million Series A funding led by Scale Venture Partners indicates strong investor confidence and provides significant capital for growth and innovation.
  • The launch of the Tavus Developer Platform opens new avenues for customization and integration, potentially attracting a broader range of clients and developers.
  • Tavus's ability to create personalized videos at scale can significantly enhance customer engagement and loyalty, leading to higher conversion rates for businesses.

What critics are saying

  • The reliance on AI and advanced cloning technology may raise ethical and privacy concerns, potentially leading to regulatory scrutiny.
  • The competitive landscape in AI-driven personalization is rapidly evolving, requiring Tavus to continuously innovate to maintain its edge.

What makes Tavus unique

  • Tavus leverages AI to create personalized videos at scale, a unique offering in the digital marketing space where most competitors focus on text or static image personalization.
  • The platform's ability to auto-generate millions of videos with unique voice variables sets it apart from traditional video marketing tools.
  • Tavus's advanced cloning technology for voice and face personalization provides a more immersive and engaging customer experience compared to standard video personalization methods.