Full-Time

Senior Product Marketing Manager

Posted on 5/9/2024

Tavus

Tavus

11-50 employees

AI video personalization and cloning platform

AI & Machine Learning
Consumer Goods

Senior

San Francisco, CA, USA

Required Skills
Sales
Marketing
Requirements
  • 5-7 years of experience in B2B marketing roles, ideally direct experience in a product marketing role for developers or product leaders
  • Demonstrated success leading end-to-end launches including the ability to coordinate across teams like design, product, engineering, customer success, and sales
  • Excellent written, verbal, and visual communication and presentation skills
  • Ability to work autonomously in a startup environment and work cross-functionally to influence leadership, align stakeholders, and execute quickly with business partners
  • Attention to detail and the ability to synthesize a lot of information into a concise, compelling message
  • An appreciation for aesthetics, design, and a keen sense of how to infuse brand across messaging and marketing materials
  • A genuine curiosity for AI video and bonus if you have experience in video or AI products
  • Strong organization and project management skills
  • Experience with strategy development and long-term goal setting
Responsibilities
  • Deeply understand the market and our target customers in Product and Engineering, including their motivations and pain points around build vs buy decisions
  • Define positioning, develop messaging, and create compelling collateral to convince buyers to adopt and build with Tavus APIs
  • Own the launch of new products and capabilities, end-to-end, including measuring their success
  • Support and influence product vision, roadmap, and develop go-to-market strategy to deliver business outcomes
  • Own and continually improve our sales narrative and pitch deck as our product matures and our understanding of the market, competitors, and customers evolve
  • Create written and video content to enable our sales and success teams to close new deals and expand existing accounts, including customer stories, competitor battle cards, product fact sheets, and buyer personas
  • Support growth marketing with written and video content for social, website landing pages, influencers and other campaigns
  • Occasionally jump into other marketing functions with the opportunity to learn about managing influencers, events, pr, and more.

Tavus offers an AI video personalization platform that automatically transforms a single recorded video into countless AI-generated videos, utilizing advanced AI voice and face cloning technologies for hyper-personalized sales outreach. The platform also integrates with Salesforce, HubSpot, and Zapier for programmatic triggers and offers branded landing pages and dynamic backgrounds for an immersive experience.

Company Stage

Series A

Total Funding

$28.2M

Headquarters

San Francisco, California

Founded

2020

Growth & Insights
Headcount

6 month growth

28%

1 year growth

100%

2 year growth

113%
INACTIVE