Full-Time
Director – Inventory Development
England
Posted on 7/5/2024
StackAdapt
1,001-5,000 employees
Programmatic advertising and digital marketing platform
Senior, Expert
Remote in UK
Candidates located in England will be prioritized.
- 7-10 years of related experience in sales, business development, and/or account management within an advertising technology company (digital video experience preferred); with at least five years working with DSPs and/or SSPs
- French language proficiency required
- A mature and well-informed view of the dynamics of cross-platform digital advertising and a deep understanding of the programmatic ecosystem
- Strong consultative sales skills, relationship building, external and internal customer satisfaction management
- Ability to understand and interpret customer needs and partner with product and engineering teams to develop solutions
- Excellent verbal and written communication skills
- Experience working international markets is a plus
- Drive growth across channel formats, with a heavy focus on scaling CTV within our DSP
- Drive enablement and activation across publishers within StackAdapt’s deals library
- Set clear success metrics for inventory access on behalf of partners
- Regularly participate in partner entertainment and activities focused on strengthening business relationships
- Meet and exceed annual goals/targets
- Travels as necessary in support of business objectives (partner meetings, conferences, internal meetings)
StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. Additionally, StackAdapt is recognized for its expertise in native advertising, offering the largest scale in the industry with numerous integrations and partnerships. The company's goal is to help agencies and brands optimize their digital advertising efforts and achieve better performance through its platform and creative services.
Company Stage
Series B
Total Funding
$4.2M
Headquarters
Toronto, Canada
Founded
2014
6 month growth
↑ 10%1 year growth
↑ 19%2 year growth
↑ 32%
Simplify's Take
What believers are saying
- Collaboration with Channel 4 integrates traditional and digital advertising channels.
- Partnership with DoubleVerify enhances post-impression measurement tracking.
- Launch of self-serve brand lift in APAC allows independent campaign impact measurement.
What critics are saying
- Emerging DSPs with innovative features may erode StackAdapt's market share.
- Stricter privacy regulations could impact data-driven advertising strategies.
- Economic downturns may lead to reduced advertising budgets, affecting revenue.
What makes StackAdapt unique
- StackAdapt offers no monthly minimums, providing flexibility for brands and agencies.
- The platform boasts the largest scale for native advertising with 30 integrations.
- StackAdapt's Creative Studio optimizes ad content for better performance.
Help us improve and share your feedback! Did you find this helpful?