Senior Marketing Lead

Company:

MMC Corporate

Description:

At Mercer, we make a difference in the lives of more than 110 million people every day by advancing their health, wealth, and careers. We are in the business of creating more secure and rewarding futures for our clients and their employees — whether we are designing affordable health plans, assuring income for retirement, or aligning workers with workforce needs.

We are looking for a highly collaborative and experienced Senior marketing lead for our Career line of business who excels in brand and digital marketing. In this role, you will collaborate closely with our business and marketing teams globally to lead, develop, execute, and oversee comprehensive marketing programs that enhance Mercer's intellectual capital, strengthen our brand, and drive demand generation.

What can you expect?

• Manage the global career marketing team and continued evolution of work processes, campaign development and analytics that span both our advisory and product business.
• Lead the development of marketing strategies and campaigns to drive engagement for the global Career business.
• Collaborate with cross-functional teams to create compelling digital content, including articles, whitepapers, videos, and infographics, that effectively communicate Mercer's expertise and value proposition.
• Collaborate with internal stakeholders and external partners to leverage technology platforms and tools that enhance digital marketing capabilities and effectiveness.

We will count on you to:

• Be an exceptionally collaborative self-starter, thinking big and operating lean to drive innovative marketing solutions.
• Manage and provide guidance to the Career global marketing team
• Develop and manage global marketing strategies to position the Career Practice’s capabilities/expertise competitively in the market and drive revenue growth.
• Possess a strong track record of managing external agency partners and key partnerships.
• Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and engagement levels, to identify areas for improvement and provide actionable insights to optimize future campaigns.
• Stay up to date with industry trends and best practices in digital marketing and proactively recommend innovative strategies and tactics to enhance Mercer's digital presence and competitive advantage.

What you need to have:

• A Bachelor’s degree (master’s preferred) or equivalent work experience.
• A minimum of 10 years of Global experience within Human capital / professional services strongly preferred.  
• Proven experience in digital marketing, with a focus on brand and demand generation.
• Strong knowledge of digital marketing channels, tools, and best practices, including social media, email marketing, SEO, SEM, and content marketing.
• Excellent analytical skills and the ability to interpret data to drive actionable insights and optimize digital marketing campaigns.
• Familiarity with marketing tools and platforms such as MPower a plus

What makes you stand out:

• Creative, innovative thinker with deep expertise in the Human Capital space
• Structured thought process and the ability to test, learn and iterate and mentor others to do the same.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
• Strong intellectual curiosity and comfort engaging with complex content, with an ability to distill and communicate it clearly to diverse audiences
• Collaborative mindset and the ability to work effectively with cross-functional, matrixed teams.
• Strong leadership/ management and problem-solving skills 
• Exceptional written and verbal communication skills, with the ability to effectively communicate complex concepts to diverse audiences.

Why join our team:

• We help you be your best through professional development opportunities, interesting work, and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients, and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected] McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.The applicable base salary range for this role is $119,800 to $239,600.The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.