Go-To-Market Lead – Mid to Senior Level

The financial industry is growing at a record pace, but our data providers are still stuck in the past — with cumbersome onboarding processes, complicated APIs, slow infrastructure, and expensive licensing costs.

Databento is the next-generation market data provider — with the radical idea that you should only pay for the data that you use. We power the world's largest finance and fintech institutions and lower the barrier of entry for small startups, gaining over 4000 users during our first year of launch. Our team consists of former data users from firms like Two Sigma, Belvedere, Pico, Flow Traders, and Tower Research.

We offer health, dental, disability, and life insurance benefits, as well as 401(k) matching and visa sponsorships for full-time employees. We accommodate 100% remote work, with teammates living around the globe and paid in their local currency. 

Responsibilities

You'll help oversee the company's go-to-market (GTM) strategy, demand generation, SEO, and content marketing to grow our audience of quants and developers. This includes the following:

• Develop and implement a GTM strategy, leveraging SEO, SEM, digital ads, and inbound/outbound campaigns to drive adoption and growth.
• Own demand generation efforts,identifying high-impact acquisition channels, and optimizing strategies for engagement and conversion.
• Lead positioning, messaging, and value proposition development, tailoring them to a quant and developer audience.
• Analyze key metrics (organic traffic, conversion rates, engagement) to refine content strategy, running A/B tests and performance marketing experiments.
• Drive partnerships, co-marketing initiatives, PR efforts, and case studies to expand reach and establish thought leadership.
• Lead or co-lead content initiatives on LinkedIn and Twitter, including short-form posts, long-form technical blog posts, videos, polls, and more.
• Plan, write, and edit high-quality technical content such as blog posts, whitepapers, and educational resources tailored for quants and developers.
• Engage with our online community, participate in industry discussions, and foster conversations that drive brand awareness.
• Research competitors' content and GTM strategies to identify new opportunities for differentiation.

Desired Qualifications

The ideal candidate can communicate with ease on various platforms (social media, blog posts, technical content, press releases, conferences, etc.). We also look for the skills listed below.

• 5-8 years of experience in GTM, growth marketing, demand generation, digital marketing, or a related role, preferably in fintech, B2B SaaS, or trading-related industries.
• Strong writing skills with the ability to create engaging technical content for a quant and developer audience.
• Hands-on experience with SEO, content analytics, conversion optimization, and lead generation.
• A natural interest in posting and engaging frequently with our community of quants and developers on LinkedIn and Twitter.
• Knowledge of CRMs like Hubspot, as well as SEO metrics, growth metrics, and content analytics. 
• An interest in quant trading, market data, and/or the financial industry. 
• A desire to work at a fast-growing fintech startup.

Notice about phishing scams

Be cautious of phishing scams impersonating Databento that may offer a job interview and request that you make a purchase through a phishing link. All official Databento emails come from databento.com or, occasionally, us.greenhouse-mail.io (as Greenhouse.io is our ATS). Any other domains—such as databento-careers.com, databento.online, databento.io, databento.us, etc.—are fake.

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Databento, Inc. provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. In addition to federal law requirements, Databento complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Pursuant to applicable laws, we will consider for employment qualified applicants with arrest and conviction records. And if you believe that you will need any type of accommodation, please let us know.