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Full-Time

Coordinator

Marketing

Posted on 7/23/2024

Hello Sunshine

Hello Sunshine

51-200 employees

Creates women-centric media and storytelling

Hardware
Gaming

Junior

Nashville, TN, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • 1-3 years’ experience in social media planning, marketing, project management, or strategy for a global brand, successful creator, media company, or entertainment entity
  • Excellent organization skills
  • Impeccable time management skills, ability to multi-task and prioritize projects
  • Ability to adapt to shifting priorities
  • Ability to work independently while remaining an excellent collaborator
  • Self-starter and creative thinker with astute attention to detail; proactive and able to work on tight deadlines
  • Strong interpersonal and communication skills, with the ability to work effectively across teams and disciplines
  • Ability to pull data from varying sources and maintain tracking against goals
  • Ability to use data to measure success and identify areas for improvement
  • Well-versed in current and emerging social platforms, their products and trends
Responsibilities
  • Supports the Marketing group and executive with administrative tasks, calendaring, and logistical tasks
  • Supports leadership with critical administrative tasks for the group at large such as asset & data management, contract execution and vendor management
  • Provides departmental support, including managing inter-department calendars of key events and initiatives
  • Coordinates the daily workflow of all marketing campaigns, including campaign activations and post-campaign recaps
  • Organizes and oversees tactical day-to-day execution of brand marketing, sponsored digital content photo and video shoots, and virtual events
  • Supports the department in marketing activities surrounding The Home Edit’s key initiatives including project management, creative support, special projects, and routing of key marketing information
  • Coordinates the creation and maintenance of annual marketing calendar including campaigns, product launches, and promotion
  • Owns all tracking and reporting on marketing led initiatives in collaboration with consumer insights & data leadership, as well as channel leads (i.e. social), and sales & operational leads
  • Coordinates the workflow of incoming press requests in collaboration with the Sr. Director of Marketing
  • In close collaboration with the services team, coordinates and manages all VIP projects’ social deliverables
  • Collaborates with business and functional partners to support and help execute against their respective marketing goals
  • Supports the management of external creative, media and management agencies as needed
  • Stay up-to-date on industry trends and best practices in art direction, design, and photography, and incorporate new ideas into The Home Edit's creative process
  • Assist with other tasks and projects as needed to support the overall goals of the creative team and the company
  • Foster and participate in the overall The Home Edit and Hello Sunshine values and vision

Hello Sunshine creates media content that centers on women's stories and experiences. Their projects include TV series, films, books, and digital content, all aimed at changing the narrative for women. The company collaborates with streaming platforms, television networks, and publishing houses to provide high-quality, women-centric content. What sets Hello Sunshine apart from its competitors is its dedicated focus on women's perspectives, addressing a significant gap in the market and appealing to a broad audience, especially women who are often underrepresented in mainstream media. The company's goal is to reshape the narrative for women through diverse storytelling while generating revenue through content licensing, media sales, and strategic brand partnerships that engage female audiences in meaningful ways.

Company Stage

Acquired

Total Funding

$4.9M

Headquarters

Los Angeles, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships with major players like Netflix and A+E Networks enhance Hello Sunshine's visibility and market influence.
  • The launch of initiatives like the Hello Sunshine Collective and incubator programs demonstrates a commitment to empowering female creators, fostering a supportive community.
  • High-profile projects such as the F1 Academy docuseries and 'Surf Girls Hawai'i' position Hello Sunshine as a leader in compelling, women-centric content.

What critics are saying

  • The competitive media landscape requires continuous innovation to maintain relevance and audience engagement.
  • Dependence on high-profile partnerships and sponsorships could pose financial risks if these relationships falter.

What makes Hello Sunshine unique

  • Hello Sunshine's unwavering focus on women-centric storytelling sets it apart in a media landscape often dominated by male perspectives.
  • Their innovative brand partnerships offer unique engagement opportunities that go beyond traditional advertising, creating deeper connections with female audiences.
  • The company's multi-platform approach, spanning TV, film, books, and digital content, ensures a broad reach and diversified revenue streams.
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