Marketing Lead/Program Manager
BH0034
Updated on 3/26/2024
Charm Industrial

51-200 employees

Transforms biomass into bio-oil for carbon removal
Company Overview
Charm Industrial stands out as a leader in the environmental sector with its unique approach to reducing atmospheric CO₂ levels, utilizing mobile fast pyrolyzers to convert biomass into bio-oil for carbon removal and steelmaking. The company's rapid progress is evident in its achievements, such as completing over 5,000 tons of CO₂e removal within a year for major clients like Stripe, Shopify, and Microsoft. Charm's blend of nature and technology offers a sustainable solution to climate change, as they permanently remove CO₂ from the atmosphere, ensuring it remains unaffected by wildfires, soil erosion, and land use change.
Energy

Company Stage

Series B

Total Funding

$125.5M

Founded

2018

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

25%

1 year growth

33%

2 year growth

294%
Locations
Fort Lupton, CO, USA • San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
General Marketing
Growth Marketing
Product Marketing
Product
Growth & Marketing
Requirements
  • Demonstrated ability to operate marketing programs independently and measure your own results in terms of impact on the business
  • Experience coordinating media campaigns or content distribution rollouts
  • Demonstrated ability to manage third party vendors effectively
  • Ability to prioritize responsibilities and comfort with multi-tasking in a fast-paced, ever changing, ambiguous environment
  • Track record of growing market share and recognition with a new product for a B2B or B2B2B company
  • Digital media and content creation skills
  • Track record of landing complex projects with many moving parts smoothly
Responsibilities
  • Manage digital content creation videos, digital ads, customer case studies, explainer videos, etc.
  • Design and execute content distribution plans, including PR pitch materials, social media content, website content, and other creative distribution methods
  • Manage internal and external resources to support rollouts of content to target audiences
  • Manage third party agency(s) to purchase extremely targeted ad inventory
  • Independently and creatively suggest revisions to Charm’s target audience
  • Suggest new ideas for storytelling the help Charm’s key target audiences understand and act on Charm’s offerings (customers for carbon removals, policy makers, regulators, and communities in which Charm operates)
  • Set strategic direction and manage Charm’s participation in industry conferences and events
  • Track results and tie marketing spend benefits to impacts that can be measured in real life (bookings, laws passed, customer Net Promoter Score, etc)