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Full-Time

Director of Paid Social

Posted on 6/27/2024

Home Solutions

Home Solutions

201-500 employees

Digitally connects homeowners with service providers

Senior, Expert

Raleigh, NC, USA + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor’s degree or relevant experience in business, finance, marketing, economics, or mathematics
  • 5+ years of experience in paid social or analytical roles
  • Expertise in performance paid media principles such as keywords, ads, bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
  • Deep expertise and hands-on experience with Social Platforms
  • Experience in leveraging complex data to drive business decisions. Strong Excel expertise required. Competency in statistics preferred
Responsibilities
  • Own P&L results and drive profitable paid media growth
  • Lead strategically and tactically in paid social accounts optimization
  • Launch, analyze, and optimize paid social accounts across various channels
  • Build processes and execute with excellence in paid social platforms
  • Conduct profitability analyses on opportunity segments to unlock growth
  • Evaluate competitive and paid media landscape for growth opportunities
  • Collaborate with CRO analysts to launch data-driven tests for website optimization
  • Architect, implement, and maintain data, attribution, and reporting processes
  • Communicate with senior leadership on financial metrics and opportunities
  • Help inform company strategy and connect paid social with other initiatives

Home Solutions is an enticing place to work due to its significant role in digitally transforming the home services industry. With a focus on enabling seamless connections between homeowners and service providers through AI-enhanced digital capabilities and a pay-for-performance model, the company provides a unique technological edge in its market. Employees benefit from working in a tech-forward environment that is dedicated to improving user experiences and leading in innovative solutions within the industry.

Company Stage

N/A

Total Funding

N/A

Headquarters

Raleigh, North Carolina

Founded

2023

Growth & Insights
Headcount

6 month growth

8%

1 year growth

114%

2 year growth

333%
INACTIVE