Full-Time

CRM Manager

Ecommerce

Confirmed live in the last 24 hours

Crunchyroll

Crunchyroll

1,001-5,000 employees

Streaming service for anime and dramas

Entertainment
Gaming

Senior, Expert

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Mixpanel
Salesforce
JIRA
Data Analysis

You match the following Crunchyroll's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels is acceptable
  • Experience working in the ECommerce industry
  • Experience using marketing automation tools or email marketing platforms Braze EMS to personalise customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
  • Experience working with complex localised marketing projects, coordinating logistics with many different international partners
  • Experience working with technical and business teams in different countries and time-zones
  • Experience using marketing and product analytics tools (i.e. Mixpanel)
  • Experience with project management tools, (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration
  • Bachelor’s Degree in a quantitative discipline (Math, Economics, Statistics), Marketing, or Business.
Responsibilities
  • Support our international e-commerce markets, including the United Kingdom, EU, and Australia/New Zealand and hit revenue goals for these markets
  • Develop and collaborate global e-commerce lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement
  • Leverage internal data by working with product, analytics, and data teams to understand user behaviour in depth
  • Identify lifecycle areas of opportunity, and implement programmes to increase conversions and retention optimization
  • Work directly with marketing partners and external partners to deliver global e-commerce Marketing campaigns
  • Manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product -- including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation, reporting, and optimizing ongoing campaigns
  • Develop and oversee a roadmap that prioritises high-impact campaigns for international regions
  • Implement scalable retention marketing programmes using AB and multivariate testing strategies and quickly apply insights
  • Manage the development of assets (email, push notifications, in-app, in-product collateral, SMS messages) through the creative review process, localization, and collaborating with designers and copywriters while following brand guidelines.

Crunchyroll specializes in streaming anime, manga, and Asian dramas for a global audience. It operates on a subscription-based model, offering both free ad-supported content and premium memberships that provide benefits like early episode access and high-definition streaming. This approach allows Crunchyroll to cater to different audience segments while generating revenue through both subscriptions and advertising. Additionally, the company sells merchandise related to anime and has started producing original anime series to attract more subscribers. What sets Crunchyroll apart from competitors like Netflix and Hulu is its exclusive focus on niche content that appeals to dedicated fans of anime and Asian pop culture. The goal of Crunchyroll is to build a strong community around its platform and provide a comprehensive entertainment experience for its users.

Company Stage

Acquired

Total Funding

$4.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Curve Games expands Crunchyroll's reach into the gaming sector.
  • Upcoming manga app launch in 2025 diversifies content and attracts new subscribers.
  • Participation in Bengaluru Comic Con 2025 strengthens community engagement and brand presence.

What critics are saying

  • Increased competition from new anime streaming entrants like HIDIVE.
  • Potential backlash from discontinuing the previous digital comic app.
  • Creative differences in Ghost of Tsushima anime production could delay release.

What makes Crunchyroll unique

  • Crunchyroll focuses exclusively on anime and Asian media, unlike Netflix or Hulu.
  • It offers both ad-supported and premium ad-free memberships for diverse audience segments.
  • Crunchyroll produces original anime series, enhancing its unique content offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Employer Paid Commuter Benefit

Parental Leave

Pet Insurance