Media Planner

Job Description

The Media Planner, Social is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Media Planner, Paid Social must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies.  This position does not include content development, community management or copy development.

• Assist in overarching paid social media strategy development for top tier clients.
• Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
• Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
• Manage social campaign budgets, including media authorizations and management of billing reconciliation process
• Interact daily and maintain rapport with digital media publishers and clients
• Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Build, review & monitor campaigns using the vendor platforms across various social media channels including Meta, TikTok, Pinterest, Snapchat and Reddit.
• Assist with social reporting needs, including developing insights for post campaign analysis
• Assist in developing half year tactical plans, ongoing media strategies & recommendations for campaigns
• Leverage past learnings to inform strategy & planning
• Attend and speak to most client meetings on ongoing basis
• Assist in training & providing direction to entry level teammates
• Maintain deep understanding of the social media ad landscape & platforms & be able to lead communication with clients & vendors

Qualifications

• Bachelor degree in related field or equivalent work experience
• 1+ year of experience in social media, advertising or related field
• Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)
  • Experience with various social platforms a plus
• Experience analyzing data and market research
• Experience working inside of social buying platforms required.
• Intermediate Excel skills: comfort with pivot tables is a MUST.
• Experience in working with large datasets and performing quantitative analysis.
• Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus
• Must be a self-starter, with strong media agency planning and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
• Strong time-management and organizational skills
• Strong written and verbal communication skills with the ability to present to peers and clients
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors