Full-Time

Media Planner

Social

Posted on 10/16/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Junior

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • Bachelor degree in related field or equivalent work experience
  • 1+ year of experience in social media, advertising or related field
  • Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)
  • Experience with various social platforms a plus
  • Experience analyzing data and market research
  • Experience working inside of social buying platforms required
  • Intermediate Excel skills: comfort with pivot tables is a MUST
  • Experience in working with large datasets and performing quantitative analysis
  • Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus
  • Must be a self-starter, with strong media agency planning and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Strong time-management and organizational skills
  • Strong written and verbal communication skills with the ability to present to peers and clients
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Responsibilities
  • Assist in overarching paid social media strategy development for top tier clients.
  • Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
  • Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
  • Manage social campaign budgets, including media authorizations and management of billing reconciliation process
  • Interact daily and maintain rapport with digital media publishers and clients
  • Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Build, review & monitor campaigns using the vendor platforms across various social media channels including Meta, TikTok, Pinterest, Snapchat and Reddit.
  • Assist with social reporting needs, including developing insights for post campaign analysis
  • Assist in developing half year tactical plans, ongoing media strategies & recommendations for campaigns
  • Leverage past learnings to inform strategy & planning
  • Attend and speak to most client meetings on ongoing basis
  • Assist in training & providing direction to entry level teammates
  • Maintain deep understanding of the social media ad landscape & platforms & be able to lead communication with clients & vendors

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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