Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
CRO Manager required to join our Data Analytics team, here at VML Enterprise Solutions
The opportunity:
CRO Manager is required to work alongside well known international clients to improve the conversion rate and overall performance of clients’ applications. As a CRO Manager, you will be intricate in helping improve and develop our analytical offerings by overseeing key optimisation projects, experimentation, A/B testing and optimising key functionalities.
What you’ll be doing:
- Leading the planning and implementation of optimisation projects across multiple clients
- Planning and scheduling project timelines and prioritising test hypotheses for impactful experimentation roadmaps
- Managing the workload of a small team of developers, and coordinating the wider optimisation squad across Insights and UX to ensure optimisation requirements are implemented correctly
- Being the technical voice in the room. Pinpointing business and technical requirements into user stories for SCRUM teams at the discovery stage, you are the linchpin between customer needs and technical options and possibilities. You have an advisory role and guide the customer towards an approach that best fits their needs
- Translating and guiding clients in finding the best solutions for their challenges
- Guaranteeing that our SCRUM team have a full, prioritised backlog
- Liaising with clients to update on project progress and ensure alignment of optimisation projects
What we want from you:
- Optimisation experience (preferably as a CRO Specialist or Product Owner)
- Maximising a products value by managing and optimising the product backlog
- Experience in leading and managing optimisation projects in an agile environment
- Good understanding of B2B & B2C markets
- Solid experience with Optimizely experience
- Proactive problem solving and an eye for detail – particularly in aligning requirements and deliverables
- Confidence working in a fast-paced environment - good time management and multitasking skills across multiple projects and accounts is key
- Tracking project timelines and delivery
- Managing client relationships
- Experience using Optimisation platforms such as Google Optimize
- Accurate and clear reporting
If you know some of this, even better:
- Experience of analytics tools such as Google Analytics and Google Tag Manager
- Optimizely, Target, Exponea or VWO experience
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
At VML Enterprise Solutions:
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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