About HeyGen:

HeyGen is a cutting-edge AI-powered platform revolutionizing the world of video creation.

Position Summary:

We are seeking a Head of Marketing to spearhead our marketing initiatives at HeyGen. In this strategic role, you’ll be responsible for driving our marketing vision, enhancing brand awareness, and accelerating business growth. Your expertise will be key in developing and executing marketing strategies that resonate with our target audience and establish HeyGen as a pioneer in AI video generation.

Core Responsibilities:

• Lead and develop our marketing team, setting clear objectives and encouraging a culture of creativity and excellence.
• Craft and implement comprehensive marketing strategies that align with our business goals and enhance brand visibility.
• Oversee the execution of marketing campaigns across various channels, ensuring consistency and effectiveness.
• Collaborate with product development and sales teams to create cohesive and impactful go-to-market strategies.
• Analyze market trends and customer insights to identify opportunities and inform marketing decisions.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Drive digital marketing initiatives, including SEO/SEM, email marketing, social media, and online advertising.
• Foster relationships with media and stakeholders to enhance HeyGen’s public profile and brand reputation.
• Measure and report on the performance of marketing campaigns, adjusting strategies as necessary.

Requirements:

• Minimum of 7 years of experience in marketing, with a proven track record in a leadership role.
• Strong understanding of current marketing trends, digital media, and marketing tools.
• Exceptional leadership skills with experience in team management and development.
• Excellent communication, analytical, and creative thinking abilities.
• Experience in tech or AI-related industries is highly preferred.
• Demonstrated ability to develop and execute successful marketing strategies.

What HeyGen Offers

• Competitive salary and benefits package.
• Dynamic and inclusive work environment.
• Opportunities for professional growth and advancement.
• Collaborative culture that values innovation and creativity.
• Access to the latest technologies and tools.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.