Director – Marketing Communications

Salary Range: 207000 to 244000 (Currency: USD) (Pay period: per-year-salary)

What Your Day-To-Day Will Involve:

• Brand Strategy & Management: Develop, refine, and champion our global brand strategy, ensuring consistent messaging and visual identity across all communication channels. Guardian of the brand, ensuring all initiatives align with our company vision, mission, and values.
• Content Development & Storytelling: Partner with Marketing in the development of compelling and high-impact content across various formats (e.g., white papers, case studies, videos, website copy, presentations, social media) that educates, engages, and converts target audiences. Translate complex scientific and technical information into clear, persuasive, and digestible narratives.
• HCP, Hospital Executive, & Patient Communication: Develop and execute targeted communication strategies and materials for healthcare professionals (HCPs), patients, and key hospital executives. This includes crafting messages that resonate with clinical, administrative, and financial decision-makers, ensuring medical accuracy, regulatory compliance, and audience relevance. Develop educational content for surgeons, pre- and post-operative patient resources, and value propositions for hospital leadership.
• Global Market Acumen: Develop and adapt communication strategies for diverse international markets, understanding cultural nuances and regulatory considerations.
• Lead Generation & Nurturing: Develop and execute integrated marketing communications programs designed to generate high-quality leads for our sales team, and nurture them through the sales funnel.
• •Digital Marketing Leadership: Oversee and optimize our digital marketing ecosystem, including website, SEO/SEM, social media, email marketing, and paid advertising campaigns. Drive innovative digital strategies to maximize reach, engagement, and lead generation.
• Account-Based Marketing (ABM): Develop and execute sophisticated ABM strategies to target key accounts, driving deeper engagement and accelerating the sales cycle. Collaborate closely with the sales team to create personalized campaigns and content.
• Vendor Management & Optimization: Identify, onboard, and manage external agencies, consultants, and technology partners to ensure the efficient and effective execution of marketing communications initiatives. Negotiate contracts and meticulously manage budgets.
• Team Leadership & Development: Recruit, mentor, and develop a high-performing marketing communications team, fostering a culture of innovation, collaboration, and continuous improvement.
• Cross-Functional Collaboration: Partner seamlessly with R&D, Clinical Affairs, Sales, Product Management, and other internal teams to ensure alignment of communication strategies with product launches, clinical milestones, and sales objectives.
• Communication Excellence: Serve as a key spokesperson and communications expert, capable of delivering impactful presentations and representing the company at industry events.
• Performance Measurement & Reporting: Define key performance indicators (KPIs) for all marketing communications initiatives, track progress, analyze results, and provide regular reports to leadership, identifying areas for optimization and growth.

The Qualifications We Need You to Possess

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 10+ years of progressive experience in marketing communications, with at least 5 years in a leadership role, within the medical device, healthcare technology, or surgical robotics industry. 
• Demonstrated expertise in developing and executing comprehensive brand strategies that have driven significant awareness and market adoption. 
• Proven track record in content strategy, development, and amplification across various channels, specifically tailored for HCP, patient, and hospital executive audiences. 
• Deep understanding and hands-on experience with the latest digital marketing trends, tools, and analytics, including successful implementation of Account-Based Marketing (ABM) programs. 
• Exceptional written and verbal communication skills, with the ability to articulate complex technical information clearly and concisely to diverse audiences, including C-suite hospital executives. 
• Strong experience in managing and optimizing relationships with external vendors and agencies. 
• Demonstrated ability to build, lead, and inspire high-performing teams. 
• Proven ability to collaborate effectively across diverse functional teams and geographies. 
• Global marketing communications experience is essential. 
• Strategic thinker with a data-driven approach to decision-making. 
• Ability to thrive in a fast-paced, dynamic, and hyper-growth environment. 
• Strong project management skills with the ability to manage multiple priorities and deadlines. 
• Ability to travel up to 30% of the time.
• Ability to be in the San Jose office a minimum of 1 day per week.

The Qualifications We Would Like You to Possess

• Master’s degree
• Previous experience in high-growth organizations with disruptive products/therapies 
• Medical Device/ Healthcare industry experience is a plus