CRM Specialist

The Job

Reporting to the Senior Manager, Lifecycle Marketing, you'll execute customer marketing campaigns across email, SMS, push notifications, in-app messaging, and other CRM channels. You'll help bring lifecycle marketing strategies to life by supporting campaign planning, building, launching, and optimizing customer communications. Working cross-functionally with Marketing, Product, Creative, Analytics, and Compliance teams, you'll ensure campaigns are delivered accurately, on time, and aligned with business objectives.

What You'll Do

• Execute customer marketing campaigns across email, SMS, push notifications, in-app messaging, and other CRM channels.
• Support the development of campaign briefs by defining objectives, target audiences, messaging, offers, timelines, and channel requirements.
• Write, edit, and optimize customer-facing marketing copy across multiple CRM channels.
• Build, QA, schedule, and deploy campaigns using marketing automation platforms.
• Execute both one-time campaigns and automated lifecycle journeys, including onboarding, engagement, retention, reactivation, abandoned application, and cross-sell programs.
• Configure audience segmentation, personalization rules, and campaign targeting.
• Monitor campaign performance, analyze results, and provide recommendations for optimization.
• Support A/B testing initiatives across subject lines, messaging, creative, audiences, offers, and send times.
• Coordinate campaign assets, approvals, and execution with cross-functional stakeholders.
• Maintain campaign calendars, production schedules, and documentation while ensuring compliance with brand and regulatory standards.

How You Will Make an Impact

• Deliver engaging, personalized customer communications that strengthen customer relationships across the lifecycle.
• Help improve customer engagement, retention, and conversion through well-executed CRM campaigns.
• Contribute to continuous campaign optimization by leveraging performance data, testing insights, and customer behavior.
• Ensure campaigns are executed accurately, efficiently, and in compliance with brand and regulatory requirements.
• Support the successful implementation of lifecycle marketing strategies that drive measurable business results.

What You Bring

• Experience executing CRM, email, lifecycle, or digital marketing campaigns.
• Strong copywriting and editing skills with the ability to create engaging customer-facing content.
• Experience building, QAing, scheduling, and deploying campaigns using marketing automation platforms.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Excellent attention to detail and commitment to campaign quality and accuracy.
• Experience collaborating effectively with cross-functional teams.
• Analytical mindset with the ability to interpret campaign performance and identify optimization opportunities.
• Passion for delivering exceptional customer experiences and continuously improving campaign performance.
• Eagerness to learn new technologies, marketing strategies, and best practices.

Education & Experience

Required

• 1–2 years of experience in CRM, email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience building and deploying email campaigns.
• Experience using a CRM or marketing automation platform.
• Experience performing campaign QA with strong attention to detail.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong written communication skills and experience writing customer-facing marketing copy.

Preferred

• Experience using Braze.
• Experience executing SMS, push notification, and in-app messaging campaigns.
• Familiarity with customer segmentation, personalization, A/B testing, and campaign reporting.
• Experience interpreting campaign performance metrics and recommending optimization opportunities.