Full-Time

Associate Director

Copy

Confirmed live in the last 24 hours

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture
Consumer Goods

Compensation Overview

$122.5k - $175kAnnually

+ Equity Program

Senior

New York, NY, USA

Pay range is $122,500—$175,000 USD.

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Communications
Journalism
Requirements
  • A background in communications, creative writing, journalism, or similar experience
  • Relevant experience with high-growth tech and/or lifestyle brands
  • Work on food and beverage is a major plus
  • 7+ years’ experience at a creative/branding agency or in-house creative team
  • 3+ years’ experience in a creative leadership role
  • Experience in content strategy is a plus
  • A portfolio with relevant work
  • The ability to thrive in a fast-paced, collaborative environment
Responsibilities
  • Partner with Associate Director, Design to oversee the development of ideas / concepts, and actively supervise all open + anticipated creative deliverables
  • Build and implement distinct Brand Voice approach for all brands (HelloFresh, Factor, EveryPlate, Green Chef, The Pets’ Table and Good Chop)
  • Work cross-departmentally to ensure projects are moving according to timelines, and all necessary assets are in place
  • Grow, mentor, and inspire a team of junior and senior copywriters
  • Drive performance marketing assets and channels to the next level through collaboration with growth marketing leads and stakeholders
  • Define the upper-funnel messaging approach across brands, from multichannel content marketing to TVC campaigns
  • Guide project briefing and scoping to ensure a balance of results and great creative work
  • Foster an environment that encourages intelligent risk-taking, innovation, and creativity
  • Assume a senior leadership role on the brand team

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to choose from various meal plans tailored to dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its commitment to fresh, seasonal produce and sustainable sourcing. The goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

IPO

Total Funding

$382.1M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

12%

1 year growth

26%

2 year growth

48%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with brands like Colavita and Hidden Valley Ranch enhance HelloFresh's menu diversity and customer appeal.
  • Collaborations with organizations like No Kid Hungry highlight HelloFresh's commitment to social responsibility, potentially boosting its brand image.
  • The creation of 300 jobs at a new distribution center indicates potential for growth and expansion.

What critics are saying

  • The closure of distribution centers and significant layoffs suggest potential financial instability and declining sales.
  • Fines for electronic marketing violations could damage HelloFresh's reputation and lead to increased regulatory scrutiny.

What makes Hello Fresh unique

  • HelloFresh's focus on fresh, pre-portioned ingredients and easy-to-follow recipes sets it apart from traditional grocery delivery services.
  • The company's commitment to sustainability and seasonal produce appeals to environmentally conscious consumers, unlike some competitors who may not prioritize these values.
  • HelloFresh's flexible subscription model, allowing customers to skip weeks or cancel anytime, offers greater convenience compared to more rigid meal kit services.

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Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings