Full-Time

Associate Director

Copy

Confirmed live in the last 24 hours

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture

Compensation Overview

$122.5k - $175kAnnually

Senior, Expert

New York, NY, USA

Category
Content Strategy
Creative Writing
Content & Writing
Copywriting
Required Skills
Communications
Journalism
Requirements
  • A background in communications, creative writing, journalism, or similar experience
  • Relevant experience with high-growth tech and/or lifestyle brands
  • Work on food and beverage is a major plus
  • 7+ years’ experience at a creative/branding agency or in-house creative team
  • 3+ years’ experience in a creative leadership role
  • Experience in content strategy is a plus
  • A portfolio with relevant work
  • The ability to thrive in a fast-paced, collaborative environment
Responsibilities
  • Partner with Associate Director, Design to oversee the development of ideas / concepts, and actively supervise all open + anticipated creative deliverables
  • Build and implement distinct Brand Voice approach for all brands (HelloFresh, Factor, EveryPlate, Green Chef, The Pets’ Table and Good Chop)
  • Work cross-departmentally to ensure projects are moving according to timelines, and all necessary assets are in place
  • Grow, mentor, and inspire a team of junior and senior copywriters
  • Drive performance marketing assets and channels to the next level through collaboration with growth marketing leads and stakeholders
  • Define the upper-funnel messaging approach across brands, from multichannel content marketing to TVC campaigns
  • Guide project briefing and scoping to ensure a balance of results and great creative work
  • Foster an environment that encourages intelligent risk-taking, innovation, and creativity
  • Assume a senior leadership role on the brand team

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to select from various meal plans tailored to their dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its emphasis on fresh, seasonal produce and sustainable sourcing. The company's goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

IPO

Total Funding

$382.1M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

4%

1 year growth

40%

2 year growth

48%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for plant-based meal kits supports HelloFresh's health-focused offerings.
  • Advancements in sustainable packaging align with HelloFresh's commitment to eco-friendly practices.
  • Expansion of e-commerce provides opportunities for HelloFresh to reach a broader audience.

What critics are saying

  • Potential child labor violations could damage HelloFresh's brand reputation.
  • Closure of a UK site threatens 900 jobs, risking operational disruptions.
  • Activist investor involvement may lead to destabilizing strategic changes.

What makes Hello Fresh unique

  • HelloFresh offers pre-portioned ingredients, eliminating meal planning and grocery shopping.
  • The company provides diverse meal plans, catering to various dietary preferences.
  • HelloFresh focuses on fresh, seasonal produce and sustainable sourcing, appealing to eco-conscious consumers.

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Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings