Full-Time

Client Strategy Manager

Posted on 11/13/2024

Roku

Roku

1,001-5,000 employees

Streaming devices and content distribution platform

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$110k - $135kAnnually

Senior

New York, NY, USA

Position is for New York only.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Branding/Brand Strategy
Marketing

You match the following Roku's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of relevant experience as marketer or brand strategist, with expertise in ad tech and media.
  • Professional experience developing ad strategies for Fortune 500 companies across verticals such as CPG, Auto, Theatrical, Retail, and more.
  • A rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each.
  • Deep expertise crafting impactful and unique programs, designed to drive advertiser’s objectives as well as a positive consumer experience.
  • An understanding of the importance of balancing the end user experience and the advertiser’s objectives.
  • Track record of working cross functionally to problem solve and build processes to ensure a smooth activation process.
  • Collaborative nature & track record of being an invaluable resource to sales teams.
  • Experience with presenting to senior-level stakeholders, both internal and external.
  • 'No job is too big or too small' mentality -- you’re a long-term thinker & a short-term doer.
  • College degree or equivalent.
Responsibilities
  • Act as a partner to the Ad Sales team to aid in driving revenue and adoption of Roku’s offerings.
  • Develop brand-specific strategies, leveraging Roku’s various ad products, content, measurement, and data solutions to drive performance for our advertising partners.
  • Act as the marketing and solutions streaming expert in support of a specific agency, across various verticals such as CPG, Auto, Theatrical, Retail, and more to drive demand and create advocacy amongst the advertising industry.
  • Present programs and custom solutions to key stakeholders internally and externally.
  • Develop processes, in partnership with cross functional partners, to ensure a smooth pre-sale and post-sale workflow.
  • Partner with Product teams to drive innovation based on client feedback and potential opportunities.
  • Partner with measurement and client services to develop learning agendas and identify strategies to deliver against a client’s goals.
Desired Qualifications
  • Collaborative nature & track record of being an invaluable resource to sales teams.
  • 'No job is too big or too small' mentality -- you’re a long-term thinker & a short-term doer.

Roku operates in the streaming television market, providing a variety of products such as Roku-branded TVs, streaming players, and audio equipment. Their products are powered by a specialized operating system that enhances the home theater experience. Roku also creates exclusive content through Roku Originals, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. The company generates revenue through hardware sales, advertising, and content distribution, setting it apart from competitors by offering both a wide range of devices and a free content platform. Roku's goal is to deliver an accessible and enjoyable streaming experience for consumers.

Company Stage

IPO

Total Funding

$241M

Headquarters

San Jose, California

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with CHiQ expands Roku's presence in the European smart TV market.
  • New 'fast' channels on The Roku Channel can boost user engagement and ad revenue.
  • Strong investor confidence is shown by recent investments from multiple asset management firms.

What critics are saying

  • Dolby's lawsuit could result in significant legal costs and damages for Roku.
  • Competition from established brands like Samsung and LG may impact QLED TV sales.
  • New content offerings may not attract the expected audience, risking lower ad revenue.

What makes Roku unique

  • Roku's proprietary OS offers a seamless and user-friendly streaming experience.
  • Roku Originals and The Roku Channel provide exclusive content to attract viewers.
  • Roku's diverse product range includes TVs, streaming players, and audio equipment.

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Benefits

Unlimited vacation days

Medical, wellness, and financial benefits

Free snacks and access to fitness center at headquarters

INACTIVE