Facebook pixel

Senior Paid Media Manager
Confirmed live in the last 24 hours
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google AdWords
Google Analytics
Hubspot
Marketing
Salesforce
SEO
Requirements
  • 5+ years of paid digital experience in a B2B business
  • Experience running paid media in-house
  • Knowledge of Google Ads, LinkedIn, Facebook and Twitter Advertising, Display and Retargeting
  • Strong experience with modern digital marketing tools and technologies
  • Google Analytics, Adobe Analytics and/or other digital and media analytics reporting expertise with ability to ascertain actionable insights and recommendations
  • Strong reporting and analytical skills
  • Knowledge of Salesforce and HubSpot (or similar)- for paid campaign set up, tracking and reporting
  • Excellent interpersonal and communication skills
  • Ability to juggle and manage multiple projects simultaneously
Responsibilities
  • Responsible for defining the paid media strategy and execution across all channels
  • Planning, optimising, implementing and managing all paid digital campaigns across various media channels
  • Collaborate withthe digital team to align the PPC strategy to ensure it reflects and complements the SEO and organic social strategy
  • Alignment with the wider demand generation team to support their campaigns through paid media
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Working with agencies where applicable to support the wider paid media strategy
  • Creating ads that drive greater engagement with the help of the internal design team
  • Working closely with the content team to create compelling ad copy that is suitable for each paid channel
  • Serve as the subject matter expert on third-party digital platforms, tools and partnerships
  • Manage in-depth digital campaign analysis and reporting, as well as campaign optimisation strategies - from A/B testing to audience targeting optimisation
  • Optimise paid digital spending to improve lead acquisition and conversion rate performance
  • Build and manage reporting, dashboarding, and funnel analysis to provide learnings and recommendation on performance
  • Test new marketing tools and channels, as well as lead new vendor onboarding to maintain edge in innovation
  • Keep up to date with industry best practices, latest trends and new technologies
Global Relay

501-1,000 employees

Compliant electronic communications platform