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Senior Paid Media Manager
Confirmed live in the last 24 hours
London, UK
Experience Level
Desired Skills
Data Analysis
Google AdWords
Google Analytics
  • 5+ years of paid digital experience in a B2B business
  • Experience running paid media in-house
  • Knowledge of Google Ads, LinkedIn, Facebook and Twitter Advertising, Display and Retargeting
  • Strong experience with modern digital marketing tools and technologies
  • Google Analytics, Adobe Analytics and/or other digital and media analytics reporting expertise with ability to ascertain actionable insights and recommendations
  • Strong reporting and analytical skills
  • Knowledge of Salesforce and HubSpot (or similar)- for paid campaign set up, tracking and reporting
  • Excellent interpersonal and communication skills
  • Ability to juggle and manage multiple projects simultaneously
  • Responsible for defining the paid media strategy and execution across all channels
  • Planning, optimising, implementing and managing all paid digital campaigns across various media channels
  • Collaborate withthe digital team to align the PPC strategy to ensure it reflects and complements the SEO and organic social strategy
  • Alignment with the wider demand generation team to support their campaigns through paid media
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Working with agencies where applicable to support the wider paid media strategy
  • Creating ads that drive greater engagement with the help of the internal design team
  • Working closely with the content team to create compelling ad copy that is suitable for each paid channel
  • Serve as the subject matter expert on third-party digital platforms, tools and partnerships
  • Manage in-depth digital campaign analysis and reporting, as well as campaign optimisation strategies - from A/B testing to audience targeting optimisation
  • Optimise paid digital spending to improve lead acquisition and conversion rate performance
  • Build and manage reporting, dashboarding, and funnel analysis to provide learnings and recommendation on performance
  • Test new marketing tools and channels, as well as lead new vendor onboarding to maintain edge in innovation
  • Keep up to date with industry best practices, latest trends and new technologies
Global Relay

501-1,000 employees

Compliant electronic communications platform