Full-Time

Kinesso – Senior Campaign Manager

Mediabrands

Mediabrands

10,001+ employees

Global marketing solutions and media management division

Data & Analytics

Senior

Canada

Required Skills
Google AdWords
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Professional or Educational background in Marketing or Advertising
  • Associate experience in digital media
  • Proven in-depth knowledge of the digital media industry
  • Previous experience working within an advertising agency or with a media partner
  • Full understanding of the roles of various digital channels
  • Understanding trafficking and website tagging processes an asset
  • Proficiency with media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources
  • Passion for data, emerging media and technology
  • Passion for continuous development
  • Client service oriented
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal)
  • Highly developed organizational skills with attention to detail and accuracy
  • Ability to work collaboratively as well as independently
  • Ability to develop and foster relationships with media partners
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
Responsibilities
  • Partner with the Account Managers to provide insights that inform requests for proposal's (RFPs), decks, proposals and planning recommendations
  • Develop best in class deliverables/reporting to clients, from available technology platforms and services
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy
  • Manage and oversee campaign set up and execution
  • Monitor creative calendars and campaign budgeting
  • Ensure consistency of ad specs/campaign objectives
  • Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations
  • Educate agency teams and clients on best practices and campaign objective requirements
  • Monitor the goals and KPI's for a portfolio of clients to ensure on-time and complete delivery of campaigns
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs)
  • Mentor and train Campaign Managers and Associates on tools and processes
  • Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required
  • Ensure invoice clearing and budget management
  • Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation

IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-8%

2 year growth

-12%
INACTIVE