Full-Time
Assistant Store Manager
Operational Execution, Talent & Team Development
Updated on 9/4/2026
Insomnia Cookies
1,001-5,000 employees
Late-night delivery of cookies to students
No salary listed
El Paso, TX, USA
In Person
 Retail (1) |
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- 1+ year leadership experience in restaurant, retail, or hospitality operations
- Strong operational discipline and attention to detail
- Ability to coach and develop hourly team members
- Comfortable working in fast-paced, high-volume environments
- Ability to perform all bakery roles during peak business periods
- Strong communication and problem-solving skills
- Execute core bakery operations including inventory rotation, scheduling support, staffing coordination, and administrative checklists
- Maintain strict adherence to product quality, cleanliness, food safety, and guest experience standards
- Support ordering, inventory accuracy, and shrink control
- Assist in schedule creation and labor execution to meet operational targets
- Support recruiting, interviewing, onboarding, and training of new staff
- Deliver consistent coaching and real-time performance feedback
- Hold team members accountable to standards while reinforcing a growth mindset culture
- Ensure onboarding and training programs are executed to company standards
- Manage bakery operations independently in the absence of the BOM
- Model urgency, accountability, and operational discipline
- Partner with BOM and Area leadership to identify operational gaps and implement solutions
- Maintain continuity of operations during leadership transitions or staffing shortages
- Career development pipeline into BOM leadership
- Free cookies every shift
- Medical, dental, vision & pet insurance
- Paid vacation + wellness days
Insomnia Cookies delivers warm, freshly baked cookies late at night, mainly to college students, through a mix of company-owned bakeries and franchised locations. Cookies are baked on-site and delivered or available for pickup, focusing on a late-night window to ensure warm, fresh treats. The company differentiates itself with a dedicated late-night delivery niche and a scalable franchise program that provides standardized systems, training, and marketing support. Its goal is to grow both company locations and franchisees to expand its footprint and revenue as the top choice for late-night, warm cookies.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$4.4M
Headquarters
East Norriton Township, Pennsylvania
Founded
2003
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Simplify's Take
What believers are saying
- Insomnia opened Red Bank on September 1, 2026, extending New Jersey coverage.
- Management targeted more than 75 new locations in 2026, accelerating a 370-store base.
- August 11, 2026 free-cookie giveaway for 30,000 freshmen deepens campus loyalty and trials.
What critics are saying
- July 27, 2026 wage litigation hit delivery-driver claims; labor costs stay under attack.
- Delayed Staten Island openings show permitting and execution problems can slow expansion.
- If delivery-unit economics deteriorate, the 1,800-store plan becomes an existential overreach.
What makes Insomnia Cookies unique
- Late-night warm-cookie delivery still defines Insomnia Cookies, unlike daytime dessert chains.
- University-adjacent stores capture college students at midnight, when pizza and sandwich chains compete.
- 2026 collaborations with Hostess and Supergirl create collectible, app-driven demand spikes.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Pet Insurance
401(k) Company Match
Paid Vacation
Unlimited Paid Time Off
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 15%Insomnia Cookies opens in Red Bank. The Jersey Shore just got a little bit sweeter. 09/02/2026 11:24 a.m. Insomnia Cookies opened a location in Red Bank on Tuesday, Sept. 1 at 74 Broad St. The bakery expands Insomnia's footprint in the Garden State and promises to offer signature warm cookies and decadent desserts. The Red Bank bakery will celebrate its grand opening later this month with giveaways and special offers. Those interested in working as part-time cookie crew members, delivery drivers and shift leaders can apply here.
Midnight craving? Insomnia Cookies now open in Red Bank. Asbury Park Press Sept. 1, 2026, 3:00 p.m. ET * Insomnia Cookies just opened its new bakery on Broad Street in Red Bank. * It's the chain's first location in Monmouth County, and eighth in New Jersey. * The bakery is in its soft opening, with a grand opening scheduled later this month. RED BANK - Midnight cookie craving? No problem. Insomnia Cookies just opened its new bakery on Broad Street in Red Bank. It's the chain's first location in Monmouth County, and eighth in New Jersey. Insomnia is known for serving warm freshly-baked treats until the early-morning hours, including late-night delivery. The downtown Red Bank opening, at 4 p.m. on Tuesday, Sept. 1, is a soft opening, with a grand opening celebration planned for later this month with giveaways and special offers, the company says. The store announced plans for its arrival in February. "Here to satisfy sweet cravings day and night, Insomnia Cookies offers in-store ordering, pickup and local delivery, with a menu featuring warm, fresh-baked cookies, Cookies IN Ice Cream, brownies, blondies, brookies, cookie cakes, vegan options and a rotating lineup of limited-time flavors," according to a news release. Customers can download the Insomnia Cookies app to place orders for pickup or delivery, track their order, save favorites and access exclusive offers. Insomina Cookies in Red Bank also is hiring part-time Cookie Crew members, delivery drivers and shift leaders. Interested applicants should visit Careers.InsomniaCookies.com. Insomnia Cookies is located at 74 Broad St., Red Bank. Hours are noon to 1 a.m. Sundays; 11 a.m. to 1 a.m. Mondays to Wednesdays; 11 a.m. to 3 a.m. Thursdays and Fridays and noon to 3 a.m. Saturdays. Visit insomniacookies.com/store/red for more information. Ilana Keller is an award-winning journalist and lifelong New Jersey resident who loves Broadway and really bad puns. Reach out: [email protected].
Insomnia Cookies releases Supergirl themed limited-edition cookies. Posted 18 June, 2026 pic: Insomnia Cookies In celebration of DC Studios' highly anticipated new film, releasing in cinemas on 26 June 2026, Insomnia Cookies is launching two limited-edition cookies inspired by memorable elements from the film. Available beginning 16 June at participating bakeries, the partnership introduces: * Red Velvet Revenge - A red velvet cookie filled with a hidden blue sugar cookie dough centre, topped with red velvet crumble. Inspired by the signature blue slushie from Supergirl's galactic rest stop. * Lemon Solar Punch - A lemon cookie filled with fresh strawberry jam and finished with a toasted honey crumble. Inspired by the powerful yellow suns that ignite Supergirl's super-abilities, this cookie offers a sweet, citrus-forward flavour experience. Both cookies will be available for a limited time, while supplies last.
Insomnia Cookies to open 19th Greater Philadelphia store. Insomnia Cookies, the Philadelphia-based late-night cookie brand founded in 2003, is expanding with its 19th store in the Greater Philadelphia area. The new location at 2329 Cottman Ave., near Holy... Published May 29, 2026 10:14 AM EDT Insomnia Cookies, the Philadelphia-based late-night cookie brand founded in 2003, is expanding with its 19th store in the Greater Philadelphia area. The new location at 2329 Cottman Ave., near Holy Family University, will continue its warm-cookie concept, offering ice cream, brownies, blondies, and vegan options. According to What Now Philadelphia, Insomnia Cookies is the brand's 26th store in Pennsylvania and its 362nd nationwide, maintaining the late-night bakery model with in-store pickup and late-night delivery, and rotating limited-time flavors. The new store will host an opening day celebration on Saturday, May 30, from noon until 3 a.m. Insomnia Rewards members will be eligible to receive one free classic cookie during the opening event, with no purchase required. To celebrate the new location, free delivery will be offered through June 15 using the code "COTTMAN." Delivery hours will extend late into the night, from 1 a.m. Sunday through Wednesday, and 3 a.m. Thursday through Saturday. It will open at noon on Saturdays and Sundays and at 11 a.m. on weekdays.
Insomnia Cookies launches ice cream-inspired cookies for summer. 05.20.2026 Insomnia Cookies is providing a nostalgic spin on summer treats with its new limited-time cookie flavors, inspired by the classic ice cream truck treats BakeMag all grew up chasing down the street. Available starting now at bakeries nationwide, the lineup includes: * Double Dip Crunch Classic: The classic warm weather treats reimagined, featuring a brown sugar cookie dough, loaded with milk chocolate chunks, crispy waffle cone pieces, roasted peanuts and peanut butter chips * Éclair the Day Off Classic: A soft brown sugar cookie dough surrounds a rich chocolate cream filling, finished with a chocolate crumb on top * Summer Strawberry Classic: Features a buttery sugar cookie dough filled with sweet strawberry filling, topped with golden strawberry crumb Customers can enjoy their favorite summer snack with a $7 deal on all Classic Cookie'wiches, now through May 31. The offer is available in-store, through delivery and online orders at all Insomnia Cookies nationwide. Get better retail baking industry search results. Adding BakeMag tells Google to prioritize bake stories.