Media Planning Analyst

Overview

Analyst, Integrated Media Planning/Design Support

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore, Gurugram, Pune and Mumbai IN

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

We are seeking a passionate and knowledgeable Media Planning Analyst, to play a vital role in crafting impactful communications plans that achieve our clients' business objectives. You will be a key contributor in producing and interpreting critical media across multiple channels across traditional and digital platforms, consumer, and market intelligence to inform our clients' connections plans. With a deep passion for brands, media, and innovative ideas, you will be the team's go-to expert on the latest news and developments in the media landscape.

Responsibilities

Roles & Responsibilities:

• Maintain and update media planning documentation, including flowcharts, budget trackers, and spreadsheets, ensuring accuracy of data entry and taxonomy coding.
• Prepare internal plan updates, summaries, and documentation to support team alignment and decision-making.
• Pull and compile (using syndicated and proprietary research) category trends, audience consumption insights, partner data, and competitive activity to inform plan development and client deliverables.
• Assist US Team with the creation of plan presentations, rationales, and supporting documentation.
• Assist in the development of paid media campaigns across different channels including TV, Radio, OOH, Print & Digital by synthesizing client briefs, audience insights, competitive intelligence, category trends, and research findings. Apply proprietary and third-party planning tools to generate insights and support data-driven recommendations.
• Assist in billing and reconciliation processes as needed
• Participate in internal meetings and client presentations as needed, providing notes, data support, and follow-ups.
• Collaborate with internal cross-functional teams to support campaign planning

Qualifications

Required Qualifications

• A full-time graduate degree

• 3-6 years of media planning or buying experience and an understanding of planning principles and media math
• Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.
• Strong written and verbal communication skills, with the ability to clearly structure responses and present ideas logically.
• Ability to collaborate effectively with multiple internal teams and cross-functional stakeholders.
• Foundational understanding of media planning and buying processes.
• Working knowledge of basic digital media metrics, including impressions, GRPs, CPM, CPP, click-through rate (CTR), viewability, and video completion rate (VCR).
• High attention to detail with a demonstrated ability to manage accurate documentation and data.
• Proactive mindset with a strong eagerness to learn and develop media planning expertise.
• Familiarity with traditional media channels (OOH, Radio, TV) and cross-channel integration with digital media (Programmatic, Social, Video, Direct).

Preferred Qualifications

• Ability to respond effectively to scenario-based situations, troubleshoot media-related issues, and propose proactive solutions.
• Familiarity with industry media and research tools such as Mediatools, Nielsen, Simmons/MRI, MediaRadar, Comscore, and Prisma as well as having foundational awareness of how agency house/proprietary tools and systems work e.g. Omni and the consoles within.
• Experience to managing billing processes, including invoice tracking and reconciliation.
• Experience assisting with reporting and tracking campaign delivery against key performance indicators (KPIs).
• Proven ability to work effectively in fast-paced environments with tight deadlines within a cross functional team.
• Proven ability to collaborate with internal teams (Investment, Analytics, Ops, Billing)
• Have a passion to learn and understand the U.S. media market.