Director of Business Development

Description

About Terra West Management Services

At Terra West, we don’t just manage communities—we help them thrive. With over 40 years of expertise in community association management, we partner with HOA Boards to deliver excellence in operations, compliance, and community care. Our culture is rooted in respect, collaboration, and a relentless commitment to service. We believe people come first—our clients, our residents, and our team.

Our Core Focus

We exist to empower community leaders and enrich neighborhoods to Inspire Community by providing proactive guidance, professional management, and exceptional customer service. Every action we take is aimed at fostering vibrant, well-run communities where people feel heard, supported, and proud to live.

Our Core Values – We I.N.S.P.I.R.E. Excellence

• Integrity – We do what’s right, even when no one is looking.
• Nurture – We invest in people, relationships, and growth.
• Service – We exceed expectations with every interaction.
• Passion – We bring energy and purpose to all we do.
• Innovation – We embrace change and lead with forward-thinking solutions.
• Resilience – We stay strong, adaptable, and solution-focused in every challenge.
• Empathy – We listen, understand, and lead with compassion.

At Terra West, you’re not just taking a job—you’re joining a values-driven team that’s redefining excellence in community management.

Essential Functions:

• Collaborate with Community Management and Single-Family Rental/Real Estate to develop and execute the Annual Strategic Marketing and Sales Plan, including growth goals, outreach timelines, CRM tracking, and progress reporting.
• Prepare and manage cost projections for sales-related activities, including marketing materials, digital advertising, memberships, sponsorships, and events.
• Identify and recommend new business opportunities through networking, industry engagement, and market research.
• Lead and support inbound and outbound sales activities: respond to inquiries, customize proposals and RFPs, maintain current sales decks, and support contract negotiation efforts as directed.
• Represent Terra West at networking events, industry conferences, and trade organizations; build relationships that contribute to lead generation and community visibility.
• Secure media placements for Terra West and executive team in trade and general publications. Coordinate interviews and coach leaders to ensure brand-aligned messaging.
• Partner with department heads to develop and execute annual client satisfaction surveys. Analyze results and identify improvement areas. Present findings to the Director and President.
• Oversee execution of internal and external communications strategies, collaborating closely with Human Resources on employee messaging and intranet content.
• Coordinate high-level client communications and VIP responses, ensuring timely, professional, and consistent messaging aligned with company standards.
• Create and maintain digital and print marketing assets, working across departments to ensure materials are current and aligned with brand standards.
• Launch and monitor marketing campaigns across multiple channels (social media, email, web, events) and report on performance metrics (e.g., Google Analytics, CRM dashboards).
• Write and manage content for newsletters, blog posts, website updates, and social media with a focus on engagement and client education.
• Maintain and grow the CRM database, ensuring quality lead tracking, segmentation, and campaign integration.
• Respond to all social media messages and reviews; monitor sentiment and escalate concerns as needed to appropriate leadership.
• Assist with cross-selling opportunities to existing clients through targeted campaigns and personalized outreach.
• Track and manage departmental expenses, ensuring budget compliance. Seek prior approval from the Director and President for any over-budget expenditures.
• Participate in contract renewals and negotiations as requested and assist in managing external vendors and service providers related to marketing and sales.
• Stay informed of changes in industry regulations, market trends, and competitor activity to inform strategic decision-making.
• Perform additional duties and projects as assigned by the President & COO. 

Key Competencies

• Sales Acumen: Demonstrates a clear understanding of consultative selling, lead nurturing, and client relationship management. Able to close deals and support contract negotiations.
• Strategic Thinking: Able to align daily activities with broader company growth goals. Identifies new business opportunities and evaluates their potential impact.
• Communication & Presentation Skills: Strong written and verbal communication abilities, with the confidence to represent Terra West in meetings, presentations, and media opportunities.
• Networking & Relationship-Building: Builds trust and rapport with potential clients, trade organizations, and community partners. Comfortable initiating contact and maintaining ongoing engagement.
• Project & Time Management: Effectively manages multiple projects, events, and deadlines with attention to detail and minimal oversight.
• Digital Marketing Proficiency: Understands how to leverage social media, email marketing, websites, and CRM tools for lead generation and brand awareness.
• Collaboration & Cross-Functional Coordination: Works well with internal stakeholders across departments and supports the execution of cross-functional initiatives.
• Professionalism & Brand Representation: Acts as a brand ambassador, representing Terra West with integrity, polish, and a client-focused mindset.
• Analytical Thinking: Measures marketing and sales effectiveness through data and metrics; makes recommendations for continuous improvement based on insights.

Requirements

Minimum Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Equivalent experience may be considered in lieu of degree.
• Experience:
• Minimum 3–5 years of experience in business development, sales, or marketing roles, preferably within property management, real estate, or professional services.
• Experience with CRM platforms (e.g., HubSpot, Salesforce, or similar) and managing lead pipelines.
• Proven track record of generating new business and managing client relationships.
• Technical Skills:
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with digital marketing tools and platforms (social media, email campaigns, web analytics).
• Experience developing proposals, presentations, and sales/marketing collateral.
• Other Requirements:
• Ability to attend networking events and client meetings, including occasional evenings or weekends.
• Valid driver’s license and reliable transportation.
• Strong organizational and problem-solving skills.
• Ability to maintain confidentiality and professionalism at all times.