Head of Growth Marketing
USA
Updated on 5/24/2023
Locations
Mountain View, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google Analytics
Hubspot
Marketing
SEO
Requirements
- Bachelor's degree in marketing, business, or a related field
- Minimum 5 years of experience driving growth marketing strategy for B2B companies. You have a track record of building successful high growth campaigns that shape the company's growth trajectory
- Experience managing campaigns across multiple channels including paid advertising, email marketing, social media, and SEO/SEM
- Strong analytical and data-driven mindset, with proficiency in Google Analytics, Hubspot, and marketing automation platforms
- Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and stakeholders
- Passionate about AI & gaming
Responsibilities
- Develop and execute comprehensive growth marketing strategies to increase brand awareness, customer acquisition, retention and conversion
- Establish marketing automation and measurement tools
- Partner with cross functional teams to manage and execute the company's customer acquisition and retention goals with a focus on building and managing our marketing funnel through targeted paid media, affiliate marketing, SEO, email, and more
- Create and manage campaigns across multiple channels including paid advertising, email marketing, social media, and SEO/SEM
- Develop and test hypotheses to improve key metrics such as conversion rates, engagement, and retention
- Measure the effectiveness of marketing programs and identify opportunities and actions to iterate and improve campaign performance and impact
- Continuously monitor and optimize campaigns to improve performance and ROI
AI-driven VR creative platform
Company Overview
Inworld's mission is to create and inspire new meaningful relationships. Inworld provides a platform for adding advanced NPC behavior & unscripted dialogue to games and real-time media.
Benefits
- Remote friendly
- Flexible work hours
- Unlimited PTO
- Competitive compensation
- Medical, dental, and mental health
- Tech setup
Company Core Values
- Respect the customer
- Respect the opportunity
- Respect the user
- Respect each other