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Full-Time

Digital Marketing Consultant

Posted on 9/6/2024

Cohere

Cohere

501-1,000 employees

Provides AI-powered natural language processing

Hardware
Enterprise Software
Crypto & Web3
AI & Machine Learning
Financial Services
Education

Senior, Expert

Toronto, ON, Canada

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
JavaScript
SEO
Marketing
Web Development
HTML/CSS
Google Analytics
Requirements
  • 5+ years of experience managing a CMS for a B2B company.
  • 5+ years of experience working with global SEO and a demonstrable understanding of localization SEO best practices.
  • A bachelor’s degree in a scientific field with a strong quant component (math, stats) or marketing.
  • Skills in CSS, HTML, and Javascript.
  • Expert level experience with Google Analytics, Google Tag Manager, and Google Search Console, and an understanding of how to use this and present this data to marketing and web engineering teams.
  • Excellent communication, organizational, and time management skills.
  • A solid understanding of how to grow metrics and practice running experiments.
  • A scrappy, startup mentality to move fast, iterate quickly, and drive initiatives.
  • Strong attention to detail, strong grammar skills, and a commitment to maintaining brand consistency.
  • A strong desire to make a difference in one of the most exciting fields in AI today.
Responsibilities
  • Managing website content, including publishing, auditing, and optimizing.
  • Monitoring and improving technical and content SEO results through collaboration with web design, development, content teams, and agencies.
  • Supporting localization process for international geographies.
  • Monitoring and analyzing website performance metrics to identify areas for improvement and make data-driven decisions.
  • Analyzing, testing, and evaluating website performance and user experience.
  • Collaborating with web development and design teams to ensure the website aligns with our brand identity and values.
  • Staying up-to-date with digital marketing trends and best practices. Have an in-depth understanding of our market and our competition - always have an informed point of view on opportunities to improve.
  • Running user research, identify data-driven improvement hypotheses, and launch AB testing experiments and big-bet initiatives at large scale to improve site conversion.

Cohere specializes in language AI, offering powerful embeddings models for understanding text and a Command model for generating and summarizing text. The company emphasizes secure deployment options and customizable models, enabling businesses to leverage world-leading natural language processing (NLP) technology while keeping their data private and secure.

Company Stage

Series C

Total Funding

$440M

Headquarters

Toronto, Canada

Founded

2019

Growth & Insights
Headcount

6 month growth

19%

1 year growth

56%

2 year growth

357%
Simplify Jobs

Simplify's Take

What believers are saying

  • Cohere's valuation has more than doubled in a year, indicating strong investor confidence and growth potential.
  • The company's focus on data privacy and security in AI models is a significant advantage in the enterprise sector.
  • Strategic partnerships with major firms like Fujitsu and Cisco enhance Cohere's market reach and technological capabilities.

What critics are saying

  • The competitive landscape in AI is intense, with rivals like OpenAI and Anthropic continuously releasing more powerful models.
  • Skepticism around the return-on-investment for generative AI tools in enterprises could impact Cohere's market adoption.

What makes Cohere unique

  • Cohere focuses on practical AI applications for enterprises, unlike competitors pursuing artificial general intelligence (AGI).
  • The company has secured significant investment from notable firms like Fujitsu, AMD Ventures, and Cisco, highlighting strong financial backing.
  • Cohere's enterprise-specific large language models (LLMs) like Command R and Command R+ are tailored for business needs, setting them apart from more general AI models.
INACTIVE