Full-Time

Digital Marketing Manager

Website, Contract

Posted on 5/2/2024

Cohere

Cohere

501-1,000 employees

Provides AI-powered natural language processing

AI & Machine Learning
Crypto & Web3
Financial Services
Education

Senior, Expert

Toronto, ON, Canada

Required Skills
JavaScript
SEO
Marketing
Web Development
HTML/CSS
Google Analytics
Requirements
  • 5+ years of experience managing a B2B or B2B2C website from a digital acquisition and customer journey perspective.
  • 5+ years of experience working with global SEO, and a demonstrable understanding of localization SEO best practices.
  • Familiarity with Google Analytics and Google Search Console, and an understanding of how to use this and present this data to marketing and web engineering teams.
  • Expert level understanding of Google Analytics, Google Tag Manager, and FullStory.
  • Proficiency in HTML, CSS, and Javascript.
  • Excellent communication, organizational, and time management skills.
  • Solid understanding of how to grow metrics and practice running experiments.
  • Bachelor degree in a scientific field with a strong quant component (math, stats) or marketing.
  • A scrappy, startup mentality to move fast, iterate quickly, and drive initiatives.
  • Attention to detail, strong grammar skills, and a commitment to maintaining brand consistency.
  • A strong desire to make a difference in one of the most exciting fields in AI today.
Responsibilities
  • Managing website content, including publishing, auditing, and optimizing.
  • Analyzing, testing, and evaluating website performance and user experience.
  • Collaborate with web development and design teams to ensure the website aligns with our brand identity and values.
  • Work with the marketing team to ensure active promotions and campaigns are represented on the website.
  • Monitor and improve SEO results through collaboration with web design, development, content teams, and agencies.
  • Stay up-to-date with online marketing trends and best practices.
  • Have an in-depth understanding of our market, our competition, and peer developer-centric companies - always have an informed point of view on opportunities to improve.
  • Run user research, identify data-driven improvement hypotheses, and launch AB testing experiments and big-bet initiatives at large scale to improve site conversion.

Cohere specializes in language AI, offering powerful embeddings models for understanding text and a Command model for generating and summarizing text. The company emphasizes secure deployment options and customizable models, enabling businesses to leverage world-leading natural language processing (NLP) technology while keeping their data private and secure.

Company Stage

Series C

Total Funding

$440M

Headquarters

Toronto, Canada

Founded

2019

Growth & Insights
Headcount

6 month growth

38%

1 year growth

121%

2 year growth

674%
INACTIVE