Physician Outreach Liaison Manager

Company Intro

At American Vision Partners (AVP), we partner with the most respected ophthalmology practices in the country and integrate best-in-class management systems, operational infrastructure, and advanced technology to provide the highest quality patient care possible. Our practices include Barnet Dulaney Perkins Eye Center, Southwestern Eye Center, Retinal Consultants of Arizona, M&M Eye Institute, Abrams Eye Institute, Southwest Eye Institute, Aiello Eye Institute, Moretsky Cassidy Vision Correction, Wellish Vision Institute, West Texas Eye Associates and Vantage Eye Center. We are focused on building the nation’s largest and most comprehensive eye care practices and currently operate more than 100 eye care centers in Arizona, New Mexico, Nevada, California and Texas – including 25 ambulatory surgical centers.At AVP we value teamwork, providing exceptional experiences, continuous improvement, financial strength, and hard work. We are committed to providing best-in-class patient care, pioneering research and technology, and most importantly, rewarding and recognizing our employees!

Overview

The Physician Outreach Liaison Manager compliantly leads strategic outreach initiatives to strengthen professional relationships between our eye-care providers and the broader medical community. This role is responsible for managing a team of liaisons, developing relationship-building strategies, improving relationships with outside providers, analyzing referral trends, and ensuring smooth communication between referring offices and internal clinics. Success in this role is defined by increased specialty referrals, physician engagement, completion of compliance assessments with the Compliance Office, and measurable growth in patient volume across all service lines.  Another key aspect of this role is continuous adherence to AVP Compliance Program and applicable compliance parameters issued by the Compliance Officer.

Responsibilities

Relationship Development & Referral Growth

• Build, maintain, and expand strong relationships with referring physicians, optometrists, and medical practices.
• Lead strategic visit planning for liaison team to ensure high-value sales outreach efforts.
• Represent the organization at professional events, medical meetings, and community engagements.
• Identify referral barriers, provide sales opportunities and solutions, and provide sales training to meet referral growth targets.

Team Leadership & Management

• Manage a defined territory or strategic list of accounts while managing, mentoring, and developing physician outreach liaison staff to achieve referral KPIs.
• Set weekly/monthly/quarterly outreach goals and track performance against growth targets.
• Conduct routine field ride-alongs and provide structured coaching and feedback.
• Recruit, onboard, and train new liaisons—ensuring strong brand and clinical knowledge.
• Remain educated on AVP Compliance Parameters and support a focus on compliance with all liaisons, regularly coordinating with the AVP Compliance Office.

Data, Reporting & Market Strategy

• Analyze referral trends, outreach effectiveness, and competitive activity.
• Use CRM/data platforms to track visits, lead sources, outreach touches, and referral volume.
• Build monthly performance reports for leadership, highlighting wins, risks, and opportunities.
• Collaborate with marketing, operations, and AVP leadership to forecast referral needs and identify service gaps by market.

Internal Collaboration

• Partner closely with surgeons and clinical teams to communicate referral expectations and feedback.
• Work with marketing to develop outreach materials, campaigns, and physician education assets.
• Support new provider onboarding and off boarding, location openings, and specialty service line growth initiatives.
• Regular meetings with the AVP Compliance Office, as scheduled by the Compliance Office.

Qualifications

• Bachelor’s degree in business, marketing, healthcare administration, or related field (preferred).
• 5-7+ years of healthcare or eye care (preferred) sales experience, physician liaison, or practice-development experience.
• 2+ years of leadership experience managing a field-based team (preferred).
• Strong understanding of healthcare or eyecare referral pathways and medical office dynamics.
• Ability to analyze data, set strategy, and drive measurable performance.
• Excellent relationship-building, communication, and presentation skills.
• Comfortable traveling regionally by small aircraft (PHX, Nevada/El Paso & Lubbock TX) -  50–70% field-based presence.

Benefits & Perks

Your health, happiness and your future matters! At AVP, we offer everything from medical and dental insurance, significant eye care discounts, child care assistance, pet insurance, continuing education funds, 401(k), paid holidays, PTO, Sick Time, opportunity for growth, and much more!