Full-Time

Senior Manager

Go To Market

Confirmed live in the last 24 hours

Ceribell

Ceribell

201-500 employees

EEG devices for monitoring brain activity

Healthcare

Compensation Overview

$170k - $200kAnnually

+ Bonus + Equity

Senior

Sunnyvale, CA, USA

Hybrid position requiring in-office presence 2-3 days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • 5+ years of experience in GTM strategy, product, product marketing, consulting, or related roles, preferably in the healthcare or medical technology industry.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Proven ability to work cross-functionally and drive alignment in a fast-paced environment.
  • Excellent verbal and written communication skills.
  • Direct sales experience preferred, not required.
Responsibilities
  • Conduct market analysis to identify customer needs, growth opportunities, competitive threats, and emerging trends. Develop comprehensive GTM strategies that support Ceribell’s goals.
  • Define and execute on key product positioning and messaging that resonates with target audiences across channels.
  • Inform feature or product launches through direct feedback from sales team and customers via targeted discussions in the field.
  • Work closely with Product, Sales, Marketing, and Customer Success teams to drive alignment on GTM initiatives and support strategic decision-making.
  • Develop and implement GTM tools, training materials, and resources to equip the sales team for successful engagements.
  • Establish KPIs and track the performance of GTM initiatives, adapting strategies based on results and data insights.
  • Serve as a key liaison between customers, the sales team, and internal teams, providing valuable insights into customer needs and feedback on products and GTM approaches.

Ceribell focuses on developing medical devices that utilize electroencephalogram (EEG) technology to monitor brain activity. Their main product, the Ceribell EEG Headband and Recorder, is designed for use by trained healthcare providers in professional settings. These devices help gather important data about a patient's brain activity, which is essential for diagnosing and treating neurological conditions, particularly in urgent situations like Nonconvulsive Status Epilepticus (NCSE). Unlike some other medical devices, the Ceribell EEG Recorder does not provide diagnostic conclusions or automated alerts; instead, it serves as a tool for healthcare professionals to collect data for interpretation. Ceribell differentiates itself by focusing on the speed of data collection, which is crucial in time-sensitive medical scenarios. The company's goal is to enhance the ability of healthcare providers to make informed treatment decisions quickly, ultimately improving patient outcomes.

Company Stage

Series C

Total Funding

$146.9M

Headquarters

Mountain View, California

Founded

2014

Growth & Insights
Headcount

6 month growth

7%

1 year growth

23%

2 year growth

57%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-powered EEG devices are gaining traction in the healthcare market.
  • Point-of-care diagnostics are increasingly accepted and demanded in healthcare.
  • Disposable medical devices, like Ceribell's headset, are seeing rising adoption.

What critics are saying

  • Increased competition from other AI-powered EEG systems could impact market share.
  • Reliance on AI algorithms may face scrutiny and regulatory challenges.
  • High cost of AI-powered EEG systems may limit adoption in budget-constrained regions.

What makes Ceribell unique

  • Ceribell's EEG system offers instant results without needing a specialist interpreter.
  • The Brain Stethoscope function converts brainwaves to sound for easy seizure detection.
  • Ceribell's EEG system can be set up by any healthcare provider in 6 minutes.

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