Having issues with Copilot?Please update to version 1.6.3 by going to Manage Extensions → Update

Director – Growth Marketing
Posted on 9/15/2023
Relay Payments

51-200 employees

Digital payment network for transportation industries
Company Overview
Relay Payments, an Atlanta-based fintech firm, is leading the digital transformation of the transportation, logistics, and supply chain industries by replacing traditional payment methods with a streamlined digital network, trusted by over 300,000 carriers and drivers. The company's strategic partnerships with industry leaders, such as Pilot Company and J.B. Hunt, demonstrate its significant role in optimizing operations and accelerating product delivery. Recognition by Inc. Magazine's Best Workplaces, Fast Company's Most Innovative Companies, and the FreightTech100 List, along with a Top Workplace award from the Atlanta-Journal Constitution, attest to Relay's strong culture, customer service, and technical prowess.
Data & Analytics

Company Stage

Series C

Total Funding





Atlanta, Georgia

Growth & Insights

6 month growth


1 year growth


2 year growth

Atlanta, GA, USA
Experience Level
Desired Skills
Growth & Marketing
  • You have experience managing high-performing growth marketing teams
  • You have 10+ years of dedicated B2B demand generation experience with paid search, paid social, and ABM
  • Demonstrated ability to drive down CAC while increasing marketing's contribution to the sales pipeline
  • Organized and strategic in your thinking and disciplined in your execution
  • Proven track record of measuring and improving the effectiveness of demand generation efforts at each level of the funnel
  • Solid experience creating and executing integrated marketing campaigns using tactics that include email, direct mail, live events, webinars, digital advertising, and social channels
  • Track record of developing and managing multiple marketing programs simultaneously
  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand generation campaigns
  • Have a strong understanding of how to leverage inbound marketing and content marketing to generate more qualified leads
  • Familiarity with the sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
  • Willingness to experiment and then adapt strategies based on data
  • Experience running campaigns directly in platforms such as Google Search, LinkedIn, HubSpot, and Salesforce
  • Relay Payments is seeking a data-driven, revenue-centric Director of Growth Marketing to join our growing team. This role will be responsible for planning, organizing, and executing outbound programs that generate new prospects and advance existing opportunities for the marketing & sales teams within targeted segments, accounts, and contacts. This role will support various marketing programs, including paid search, display, ABM, paid social, ROI tracking, and campaign analysis. The role will be a key contributor to our marketing team's success
  • The ideal candidate will have previous experience executing multi-channel campaigns to drive lead acquisition and be highly data-driven in making decisions and presenting results. You will be responsible for generating new leads for our sales team and working closely with your team to coordinate programs, content, and track performance. A successful candidate will be results-driven, sales-focused, and able to test new demand generation tactics while creating a program that scales efficiently. The role will report to the CMO and will have several direct reports
  • Relay Payments is shaking up an industry that relies on age-old payment methods, and our marketing is a mix of traditional tactics that resonate with our audience, coupled with digital techniques that reflect the future we are inventing
Desired Qualifications
  • Previous experience working with BI tools like Tableau or Looker is a plus