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Full-Time

Senior Marketing Manager

Paid App Marketing, Month FTC

Confirmed live in the last 24 hours

Skyscanner

Skyscanner

1,001-5,000 employees

Provides global travel planning and booking systems

Consumer Goods

Senior

Edinburgh, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Management
Tableau
iOS/Swift
Marketing
Requirements
  • Senior stakeholder management skills
  • Organisational skills, ability to own team ceremonies and set agendas for cross functional collaboration
  • Experience in performance management for marketing channels (comprehension of how paid auctions work, bidding practices, optimization strategies)
  • Understanding of the Paid App landscape
  • Effective communication, strong verbal and written skills
  • Creative mindset, with a keen interest in paid marketing trends
  • Technical literate, eg scoping Meta technical partner backlog, writing briefs for Prod Eng/BAR/Data Science partners. Fast learner and open to leaning into technical aspects of role
  • Ability to establish insight from raw data sets, track record of making data-driven decisions
  • Data Visualization skills, creation of Tableau dashboards
  • Strong excel skills, experience in the production of financial proposals and media plans
Responsibilities
  • Management of the strategy and performance for some of our key Paid App tactics
  • Responsible for six-digit budgets, hitting install and efficiency targets
  • Development of App acquisition strategies for Android and IOS with a global scope
  • Supporting with Team Ops, guiding and coaching the team on roadmap delivery and prioritisation
  • Performance and trend monitoring, working with team to identify opportunities for optimisation
  • Driving relevant Martech projects forward, being a point of contact for x-functional goals
  • Isolation of trends using internal and external data to inspire new campaigns and optimization of existing activity
  • Creative planning, seeking engaging content that will engage and convert our users
  • Drive new partner testing, working through onboarding needs and establishing plan for app media partners
  • Identifying and sharing industry trends from across the media and tech landscape, to inspire innovation within the Paid team
  • Being a great example to our wider Marketing team, exemplifying Skyscanner values

Founded on the belief that travel should be straightforward, this company offers an expansive array of services designed to streamline global travel planning and management. With a strong emphasis on user-friendly booking platforms and comprehensive travel management tools, it maintains a competitive edge by tailoring solutions that cater to the diverse needs of travelers worldwide. The collaborative culture, combined with ongoing technological advancements, makes this an ideal workplace for professionals passionate about making travel easier and more accessible for everyone.

Company Stage

M&A

Total Funding

$197.2M

Headquarters

, United Kingdom

Founded

2003

Growth & Insights
Headcount

6 month growth

1%

1 year growth

2%

2 year growth

17%

Benefits

Work partly from our amazing offices and partly from home

Private medical insurance with great mental health cover

Discounted gym memberships

Free Headspace subscription

Training & performance appraisals

Work with industry professionals with years of experience that they’re happy to share

Ask anything and everything during lunches with the CEO

Be involved in our Charity Committee and make a difference