Full-Time

Senior Marketing Manager

Paid App Marketing, Month FTC

Posted on 8/23/2024

Skyscanner

Skyscanner

1,001-5,000 employees

Travel search engine for price comparison

Data & Analytics
Consumer Software
Consumer Goods

Senior

Edinburgh, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Management
Tableau
iOS/Swift
Marketing
Requirements
  • Senior stakeholder management skills
  • Organisational skills, ability to own team ceremonies and set agendas for cross functional collaboration
  • Experience in performance management for marketing channels (comprehension of how paid auctions work, bidding practices, optimization strategies)
  • Understanding of the Paid App landscape
  • Effective communication, strong verbal and written skills
  • Creative mindset, with a keen interest in paid marketing trends
  • Technical literate, eg scoping Meta technical partner backlog, writing briefs for Prod Eng/BAR/Data Science partners. Fast learner and open to leaning into technical aspects of role
  • Ability to establish insight from raw data sets, track record of making data-driven decisions
  • Data Visualization skills, creation of Tableau dashboards
  • Strong excel skills, experience in the production of financial proposals and media plans
Responsibilities
  • Management of the strategy and performance for some of our key Paid App tactics
  • Responsible for six-digit budgets, hitting install and efficiency targets
  • Development of App acquisition strategies for Android and IOS with a global scope
  • Supporting with Team Ops, guiding and coaching the team on roadmap delivery and prioritisation
  • Performance and trend monitoring, working with team to identify opportunities for optimisation
  • Driving relevant Martech projects forward, being a point of contact for x-functional goals
  • Isolation of trends using internal and external data to inspire new campaigns and optimization of existing activity
  • Creative planning, seeking engaging content that will engage and convert our users
  • Drive new partner testing, working through onboarding needs and establishing plan for app media partners
  • Identifying and sharing industry trends from across the media and tech landscape, to inspire innovation within the Paid team
  • Being a great example to our wider Marketing team, exemplifying Skyscanner values

Skyscanner is a travel search engine that helps users find and compare prices for flights, hotels, and car rentals. It works by gathering data from various travel providers and presenting it in a simple interface, allowing users to easily see the best deals available. Skyscanner stands out from its competitors by focusing on real-time price comparisons and offering a wide range of options for both individual travelers and businesses. The company's goal is to make travel planning easier and more affordable for everyone.

Company Stage

Acquired

Total Funding

$167.6M

Headquarters

Edinburgh, United Kingdom

Founded

2003

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized travel experiences boosts Skyscanner's AI-powered planning tools.
  • The rise of sustainable travel allows Skyscanner to attract eco-conscious travelers.
  • Expansion of low-cost airlines in emerging markets enhances Skyscanner's flight comparison services.

What critics are saying

  • Competitors' AI tools may offer superior user experiences, threatening Skyscanner's market share.
  • Former executives joining competitors could lead to increased competition and loss of insights.
  • Reliance on affiliate marketing makes Skyscanner vulnerable to changes in commission structures.

What makes Skyscanner unique

  • Skyscanner offers a comprehensive platform for comparing flights, hotels, and car rentals.
  • The company uses advanced algorithms for real-time price comparisons, enhancing user experience.
  • Skyscanner's user-friendly interface simplifies travel planning for both individual and corporate clients.

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Benefits

Work partly from our amazing offices and partly from home

Private medical insurance with great mental health cover

Discounted gym memberships

Free Headspace subscription

Training & performance appraisals

Work with industry professionals with years of experience that they’re happy to share

Ask anything and everything during lunches with the CEO

Be involved in our Charity Committee and make a difference

INACTIVE