Simplify Logo

Full-Time

Director – Marketing

Posted on 6/18/2024

Arrowhead Pharmaceuticals

Arrowhead Pharmaceuticals

501-1,000 employees

Develops RNAi-based therapies for gene targeting

Biotechnology

Compensation Overview

$180k - $225kAnnually

Senior, Expert

Pasadena, CA, USA

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Business Analytics
Requirements
  • Bachelor's degree in a business-related, marketing, and/or life sciences field.
  • 8 years of progressive commercial experience in biotechnology or pharmaceuticals, including strategic marketing and sales.
  • Proven track record in product launch planning and accelerating brand uptake.
  • Strong experience in personal promotions, digital multichannel marketing, HCP & patient marketing, and strategic planning.
  • Proven ability to be action-oriented, self-motivated with a track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes.
  • Demonstrated innovation and creative thinking skills to drive results.
  • Strong collaboration skills within commercial teams and with cross-functional teams (Medical, Access, Finance, Legal, Regulatory).
  • Ability to work collaboratively in a matrixed, team-based environment, with strong organizational and time management capabilities.
  • Demonstrated ability to coordinate, prioritize, and handle multiple priorities and projects simultaneously with keen attention to detail.
  • Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty.
  • Minimum travel requirements of 25% of your time.
Responsibilities
  • Support the launch of Plozasiran and Zodasiran, including, but not limited to product positioning, campaign development, message development, and omnichannel promotions across HCP and patient audiences as part of core launch-planning activities.
  • Prioritize, develop, and implement market development tactics that drive knowledge and awareness of unmet needs among key customer segments.
  • Implement integrated marketing campaigns across all channels, including HCP promotions, patient marketing, digital, and online media.
  • Support brand planning, including situation analysis, competitive landscape, strategic priorities, and tactical launch plans.
  • Develop and execute omnichannel campaigns and microtargeting/next-best-action programs.
  • Work closely with Market Access to promote Arrowhead’s patient support services program.
  • Partner closely with Medical Affairs for the development and implementation of strategic and executional plans, including peer-to-peer programs, educational webinars.
  • Help build and implement the speaker bureau including operations, content, roll-out, training, and ongoing management in partnership with cross-functional partners.
  • In partnership with Medical Affairs, plan and execute congress activities and Opinion Leader engagement to drive marketing campaigns to support the launch strategy.
  • Support the planning and execution of sales meetings.
  • Partner closely with the Business Analytics team to create market insights, optimize communication to customers and achieve strategic launch objectives.
  • Manage agencies, including creative, agency of record, media, digital, peer-to-peer; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend.
Arrowhead Pharmaceuticals

Arrowhead Pharmaceuticals

View

Arrowhead Pharmaceuticals specializes in developing RNAi-based therapies using their TRiM platform, which leverages various RNA chemistries for tissue-specific targeting, enabling rapid and durable knockdown of disease-causing genes. The TRiM platform also utilizes ligand-mediated delivery, offering potential advantages such as simplified manufacturing, reduced costs, and improved safety.

Company Stage

IPO

Total Funding

$899.9M

Headquarters

Pasadena, California

Founded

2004

Growth & Insights
Headcount

6 month growth

5%

1 year growth

20%

2 year growth

58%