THE TEAM
Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (specifically in retail media and other programs such as social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.
This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.
THE ROLE
As a Digital Media Senior Analyst, Retail on our Optimization & Innovation team - you’ll serve as a technical client point of contact, oversee campaign execution across various retail media networks, project management and lead many aspects of program management and innovation. You’ll succeed as an OISA (Optimization & Innovation Sr. Analyst) if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.
What You Will Do:
- Refine your expertise in leveraging digital media channels for maximum impact – focusing on retail media channels (Amazon, Walmart, Target, etc.) as well as social (Facebook, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc), (SEM/PPC: Google, Bing, etc)
- Act as a key day-to-day contact for assigned clients and vendors; track, escalate and solve client issues
- Partner with clients to understand their business goals, marketing objectives, and competitive constraints
- Work closely with your Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
- Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
- Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
Desired Skills and Experience:
- 1-2+ years of digital optimization experience, Amazon Sponsored Ads and DSP, and/or similar retail media network experience is required
- Preferred experience with client and account management
- Experience with people management
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Excellent communication and presentation skills with strong ability to create and build relationships
- Ability to self-manage, juggle multiple priorities, and pay close attention to details
- Ability to contribute to fast-paced, entrepreneurial, team-based environment