Full-Time

Senior Analyst

Consumer Experience, Bankrate

Posted on 8/20/2024

Red Ventures

Red Ventures

1,001-5,000 employees

Digital media and services across sectors

Consumer Software
Financial Services
Education
Healthcare
Consumer Goods

Compensation Overview

$90k - $115kAnnually

Mid, Senior

Fort Mill, SC, USA + 2 more

More locations: Charlotte, NC, USA | New York, NY, USA

Hybrid schedule: in-office Tuesday through Thursday at Fort Mill, SC or NYC Office; remote on Fridays.

Category
Product Research
Product Operations
Product
Required Skills
BigQuery
SQL
Tableau
Looker
Data Analysis
Google Analytics
Requirements
  • 3+ years of experience as a Digital Operations Analyst, Product Analyst, or Business analyst with hands-on data analysis experience to pull strategic insights
  • Proficient in SQL, BigQuery, or DataGrip (preferred); can weave together data from multiple relational databases.
  • Able to apply foundational analytical techniques (segmentation, clustering, correlation, regression, classification etc.) to enhance analysis to discover deeper trends and relationships to determine action items
  • Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing
  • Demonstrated strong ability to access, manipulate, and understand full funnel datasets and technical platforms without oversight (sql) and build relevant reports, dashboards and visualizations to answer business questions (Excel, Tableau, Looker etc.)
  • Strong grasp of relevant raw event data and can track data pathing from ingest to database. Able to build custom queries to manipulate data to answer new questions we dont answer on a day to day basis
  • Proficient with Google Analytics, Adobe analytics or another segmentation platform; can segment data and analyze performance based on meaningful differences between user groups.
  • Strong level of accountability and ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers
  • Strong bias towards action by demonstrating initiative to move projects forward independently, asking questions as the need arises and leveraging resources available
  • Excellent organizational and communication skills.
  • Passionate about understanding customer behavior and improving the quality of interactions.
Responsibilities
  • Own testing initiatives and product feature development from start to finish using statistical techniques to build hypotheses, examine data, and derive actionable conclusions.
  • Develop actionable insights and define KPIs to measure success through rigorous analytical thinking.
  • Analyze their performance against core KPIs that align with the broader business goals.
  • Manage the development of user-centric features & flows to help streamline the customer experience and drive additional value to the business.
  • Operate as an owner of the site, using data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the site.
  • Work directly with Engineers and Creative teams to define features and create a site experience roadmap to bring your ideas to life
  • Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders.

Red Ventures connects people with information and resources to help them make informed decisions across various sectors, including health, finance, travel, education, technology, and home services. The company provides high-quality content that attracts a large audience, which is then paired with essential services tailored to the needs of its users. For example, it offers in-depth health content, travel advice for meaningful journeys, and a digital mortgage brokerage that simplifies home financing. Red Ventures generates revenue through advertising, affiliate marketing, and lead generation by connecting consumers with service providers and financial products. Its goal is to empower individuals with valuable insights and resources, making it a prominent player in the digital media and services industry.

Company Stage

Late Stage VC

Total Funding

$243.2M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-6%

2 year growth

-16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized digital experiences is driving higher engagement rates.
  • Expansion of telehealth services creates new opportunities for digital health content providers.
  • Growing demand for online educational content due to remote work trends benefits Red Ventures.

What critics are saying

  • Over-reliance on affiliate marketing could lead to revenue fluctuations if partners change terms.
  • Acquisition of Rephrase.ai may pose ethical challenges related to deepfake technology.
  • Exploration of CNET sale might indicate internal financial pressures or strategic shifts.

What makes Red Ventures unique

  • Red Ventures offers personalized digital experiences across diverse sectors like health and finance.
  • The company owns influential brands like Healthline and The Points Guy, enhancing its market presence.
  • Red Ventures' strategic partnerships, such as with TIME, provide unique financial guidance offerings.

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