Job Description

The Data Analytics Director oversees analytics team efforts to provide data driven solutions – including dashboarding, advanced analytics, integrated data solutions and insights – with the objective of optimizing media performance across digital channels.  This is a client facing role with the responsibility to help establish a brand’s overall measurement strategy and subsequently identify, activate, and manage the appropriate resources across reporting, data science and partner teams to execute against the strategy. 

We are seeking a highly strategic thinker who is execution focused, able to deliver key capabilities and communicate associated business benefits to a range of clients. Success in this role requires significant cross-departmental and inter-agency collaboration and a refined understanding of the role of data in the media and marketing space.  Additionally, we are seeking a candidate with experience within a matrixed organization and comfort with a lean operating environment that highly leverages automation.

• This role has responsibilities with 5+ direct reports across multiple client and requires leading coordination across on-boarding, data integration, reporting, measurement, advanced analytics, insight development, forecasting and partner identification.
• Lead strategic and innovative data and analytics efforts to identify trends and opportunities; ensure insights are communicated to internal teams and integrated into strategic discussions with clients.
• Responsible for operationalizing the strategic plans and translating into actionable initiatives to ensure the alignment of day-to-day actions with approved strategies.
• Understand business challenges and produce relevant solutions that enable timely decision making by delivering insights on key performance indicators, drivers of trend, and lead to actionable initiatives.
• Act as the primary point of engagement with clients, channel delivery teams, and Client Service teams to lead data and insights initiatives.
• Act as the primary lead in preparation of executive level presentations for internal and external audiences.
• Mentor staff in their efforts to support Client Services and Products & Services, focusing on professional and personal development
• Stay current on industry trends, developments in methodologies and technologies

Qualifications

• Post-secondary Degree or Diploma in Mathematics, Statistics, Business Analysis, Media, or related field.
• A minimum 5 years’ experience in a similar role with a focus in media or digital
• Expert project management and team management skills
• Experience with statistical modelling techniques (Marketing Mix Modeling, Conversion Lifts, Attribution Modelling)