Full-Time

Media Planner

Posted on 1/21/2025

Grayscale Investments

Grayscale Investments

51-200 employees

Manages investment products for digital assets

No salary listed

Mid

Stamford, CT, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Google Analytics
Requirements
  • Bachelor's degree in marketing, communications, or a related field.
  • 3-4 years of experience either in-house or at a marketing, creative, or media agency.
  • Ability to work independently in a fast-paced environment.
  • Strong understanding of the media landscape and experience working across multiple channels.
  • Strong organizational skills with the ability to effectively manage multiple timelines.
  • Familiarity with media planning tools and platforms such as Google Campaign Manager and Google Analytics.
Responsibilities
  • Support the execution of media campaigns across all channels with an eye on quality, creativity and ensuring white-glove vendor and client-experience.
  • Assist with updating campaign dashboards and tracking budgets in partnership with Marketing Manager and Marketing Team.
  • Manage timelines and campaign details while collaborating with internal and external stakeholders to ensure campaigns stay on schedule.
  • Gather and organize performance data for reporting and analysis.
  • Stay up to date on media trends and learn about the evolving crypto and finance industries.
Desired Qualifications
  • Light production experience (e.g., managing creative assets or production timelines) is beneficial but not required.
  • Passion for crypto, blockchain, and finance is a plus.
Grayscale Investments

Grayscale Investments

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Grayscale Investments manages digital assets, focusing on cryptocurrency and blockchain markets. It offers investment products like exchange-traded funds (ETFs) and trusts, allowing clients to invest in digital currencies such as Bitcoin and Ethereum while ensuring regulatory compliance. The company earns revenue through management fees based on assets under management and serves a diverse clientele, including institutional investors. Grayscale's goal is to provide accessible investment opportunities in the digital asset space, helping clients diversify their portfolios.

Company Size

51-200

Company Stage

IPO

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in meme coins could attract younger investors.
  • Polkadot ETF launch may diversify Grayscale's offerings.
  • SEC's evolving stance may allow Grayscale to expand its product line.

What critics are saying

  • Competition from asset managers like Bitwise could dilute Grayscale's market share.
  • Volatility in meme coin markets poses risks to new trusts.
  • Wide altcoin inclusion could expose Grayscale to low liquidity risks.

What makes Grayscale Investments unique

  • Grayscale offers regulated investment products in the digital asset space.
  • The company provides exposure to digital assets without direct ownership challenges.
  • Grayscale's Bitcoin Trust is the first SEC-reporting digital currency investment vehicle.

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Company News

The Crypto Basic
Mar 5th, 2025
Shiba Inu ETF: Here Are 10 Reasons BlackRock and Grayscale Should Consider Launching SHIB ETF

10 reasons why BlackRock and Grayscale should launch SHIB ETF.

OurCryptoTalk
Feb 25th, 2025
Grayscale Files for Polkadot (DOT) Spot ETF on Nasdaq

Following its expansion into multiple cryptocurrency trusts, Grayscale has now taken a step toward launching a Polkadot ETF.

BeInCrypto
Feb 18th, 2025
Grayscale Amplía Su Gama De Productos Con El Nuevo Pyth Trust

La firma de gestión de criptoactivos Grayscale Investments ha anunciado el lanzamiento de un nuevo activo invertible el martes. El nuevo Grayscale Pyth Trust ofrecerá a los inversores acreditados exposición a PYTH, el token de gobernanza de la red Pyth.Las iniciativas estratégicas de Grayscale la posicionan como un conducto notable para los inversores que buscan exposición a varios activos digitales.Grayscale presenta Pyth TrustEl Grayscale Pyth Trust está abierto para suscripción diaria a inversores acreditados individuales e institucionales elegibles. Funciona de manera similar a otros fideicomisos de inversión de un solo activo de Grayscale, enfocándose únicamente en el token PYTH. Notablemente, este producto marca la elección de Grayscale de un nuevo activo invertible de su lista de potenciales compartida hace un mes. Como informó BeInCrypto, el gestor de inversiones ajusta su catálogo de productos 15 días después del final del trimestre. En su revisión más reciente, Grayscale identificó 39 activos potenciales para su futura oferta de inversión

CryptoVideos
Feb 14th, 2025
SEC Simply Despatched 'Huge Message' About XRP

As reported by U.Right this moment, Grayscale launched its XRP belief in September, providing accredited traders easy entry to the controversial token.

BeInCrypto
Jan 31st, 2025
Grayscale Presenta El “Dogecoin Trust” Y Crecen Expectativas De Etf

Grayscale ha lanzado un nuevo producto de inversión que proporciona exposición a Dogecoin (DOGE), señalando un cambio en cómo el gestor de activos ve la memecoin que antes se descartaba.La empresa cree que DOGE ha evolucionado más allá del humor en internet y podría desempeñar un papel en la accesibilidad financiera a nivel global.El momentum del ETF de Dogecoin creceEl recién introducido Dogecoin Trust opera como un fondo cerrado con una tarifa de gestión del 2,5% para los inversores. Este movimiento sigue a los desarrollos políticos en Estados Unidos, donde el presidente Donald Trump estableció el Departamento de Eficiencia Gubernamental (D.O.G.E.) bajo el liderazgo de Elon Musk:. “Estamos orgullosos de anunciar un nuevo fondo de inversión cripto de un solo activo, Grayscale Dogecoin Trust DOGE. Dogecoin está ayudando a grupos desatendidos por la infraestructura financiera tradicional a participar en el sistema financiero,” Grayscale escribió en X (anteriormente Twitter). Leer más: ¿Cómo comprar Dogecoin (DOGE) en 2025? Todo lo que necesitas saberDesde la victoria de Trump, varias firmas de inversión han presentado solicitudes para ETF de memecoins, incluyendo Dogecoin. El ex presidente de la SEC Gary Gensler había resistido tales productos, pero el cambio en el sentimiento regulatorio ha llevado a una ola de nuevas aplicaciones.Más temprano esta semana, Bitwise presentó oficialmente una solicitud para un ETF de Dogecoin, buscando aprobación bajo la Ley de Valores

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