Full-Time

Social Media Manager

MasterClass

MasterClass

501-1,000 employees

Online learning platform with world-renowned instructors

Entertainment

$104,000 - $122,000

Equity

Senior

Los Angeles, CA, USA

Required Skills
Marketing
Requirements
  • 5+ years experience building strategy and managing core social channels (specifically TikTok, Instagram, Facebook, YouTube) at a media company.
  • Demonstrated track record of developing engaging and innovative social media strategies and growing engaged audiences on organic social channels (ability to quantify impact).
  • You dominate internet culture and know what's trending on top social platforms.
  • Experience understanding data and insights to drive learning.
  • Experience running several campaigns at once with an aptitude for being flexible and problem-solving on the fly.
  • Ability to work onsite in Los Angeles (Office located in Beverly Hills).
Responsibilities
  • Lead the development and execution of organic social content and publishing strategy for TikTok, one of our fastest-growing priority platforms, with the opportunity to have a substantial impact on the business.
  • Content development ownership of Evergreen & Catalog content - Partner with creative teams to produce engaging content from our incredible library of classes featuring the world's best.
  • Calendar Development: Oversee the social publishing calendar and collaborate with our agency partner to ensure that all content is being put on the right platform at the right time for the right audience.
  • Cross-functional collaboration: Represent social marketing in cross-functional interactions with essential team members and high-visibility partners, including Brand Marketing, Consumer Marketing, Comms, Creative, Performance Marketing, Talent, Content, and Production.
  • Reporting: Present social marketing strategy, creative concepts, and performance results to internal partners and external teams (agencies and talent teams.)
  • Shoot coverage: Attend shoots or events when necessary to capture content and post real-time event coverage.
  • Cultural Connectivity: Identify relevant and significant ways for MasterClass to participate in culture and fan conversations.
  • Advisor & Consultant: Act as a social authority and trusted advisor in critical areas, ranging from genre expert to knowledge on the latest TikTok trend.

MasterClass stands out as a unique learning platform that offers unlimited access to lessons from world-renowned experts across diverse fields, providing a personalized and immersive learning experience. The company's competitive edge lies in its high-quality, cinematic content and the caliber of its instructors, which include industry leaders and celebrities. Its flexible, on-demand streaming service, coupled with comprehensive workbooks, allows learners to absorb knowledge at their own pace, making it a compelling choice for those seeking to learn from the best in the business.

Company Stage

Series F

Total Funding

$459.5M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

20%

2 year growth

-9%