Full-Time

Product Marketing Manager

Posted on 4/23/2024

AlphaSense

AlphaSense

1,001-5,000 employees

AI-powered market intelligence search platform

Data & Analytics
AI & Machine Learning
Financial Services

Senior

New York, NY, USA

Required Skills
Market Research
Sales
Salesforce
Marketing
Requirements
  • 3+ years’ experience working in product marketing in a B2B SaaS company
  • Experience working at Enterprise Search or Knowledge Management companies or with CIOs/CTOs or investors is a plus
  • Strong message development skills, excellent writer, and communicator (written and verbal)
  • Experience independently managing product releases in partnership with the product manager, conducting competitive research, developing sales enablement materials, and executing use case marketing campaigns
  • Demonstrable understanding of marketing concepts, metrics, and tools including Pendo, Salesforce, and Marketo
  • Highly analytical and able to conduct unbiased research and derive meaning from data through A/B testing and optimization
  • Strong project manager with the ability to conceive and manage programs and projects across cross functional teams within an organization
Responsibilities
  • Conduct market research to thoroughly understand customer needs and competitive alternatives in the market
  • Develop messaging and positioning for product area or specific audience segments
  • Manage all Knowledge Management releases by developing internal and external messaging and keeping stakeholders informed
  • Build use case-specific narratives and work closely with the demand generation, content marketing, and design teams to produce creative and engaging marketing assets including infographics, slide-shares, social posts, landing pages, podcasts, product collateral, email offers, and other tools as needed related to your product area
  • Effectively measure, optimize and communicate results of campaigns
  • Project manage and collaborate to execute on deliverables including timelines, ROI/results, and changes/improvements

AlphaSense operates as a leading provider of market intelligence through an AI and NLP-driven search platform. By integrating advanced technologies, the company allows employees to work on cutting-edge tools that simplify complex data analysis and foster a culture of innovation and efficiency. This pioneering approach empowers teams to deliver powerful insights across diverse industries, making it an excellent workplace for those passionate about technology and strategic business analysis.

Company Stage

Series E

Total Funding

$770M

Headquarters

New York, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

16%

1 year growth

46%

2 year growth

101%