Marketing Manager/Sr. Manager-BCG Transform Practice

Locations: Lisbon | Heredia | Canary Wharf

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a (Senior) Marketing Manager within BCG’s Transform (TRF) Practice Area (PA), you will play a critical role in advancing our marketing efforts by leading high-impact PA marketing functions and initiatives across both internal and external channels. Partnering closely with the Marketing Director, PA leadership, the PA Management & Operations (M&O) teams, and global and local Marketing & Communications (M&C) teams, you will help bring the TRF marketing strategy to life.

In this role, you will:

• Own and drive the digital marketing and internal marketing agenda for the TRF PA.
• Lead the planning and execution of client events and Seat at the Table (SATT) activities.
• Manage elements of the marketing content pipeline—including publications and videos—collaborating with authors to develop compelling narratives, define storylines, and optimize formats.
• Track and report on the performance of marketing activities, and provide input to continually enhance reach, engagement, and impact.
• Act as a thought partner to the Marketing Director, PA leadership, and other key stakeholders, contributing ideas and insights to shape and evolve the PA’s overall marketing strategy.

This is a hands-on role with strategic influence, ideal for a marketer who thrives in a dynamic, collaborative environment and is passionate about driving visibility and engagement for a high-performing practice.

About BCG Transform

BCG Transform is BCG’s transformation, turnaround, and restructuring practice area. We work with business leaders to accelerate performance, unlock value, and build future-ready organizations. Our teams help clients design and execute complex transformation programs focused on sustainable, step-change improvements—with a relentless focus on outcomes, execution, and long-term impact.

What You'll Bring

You're good at:

• Designing and executing digital marketing campaigns aligned with the PA’s strategic objectives.
• Staying current on marketing trends and best practices to ensure high-quality, cutting-edge execution and innovation.
• Developing and managing internal communications programs to increase awareness of the PA’s value proposition, offerings, and impact among internal stakeholders.
• Planning and executing curated client events, SATTs, and network marketing efforts.
• Building and managing content marketing campaigns that position BCG as a thought leader in the transformation space.
• Measuring and communicating the impact of marketing efforts, providing actionable recommendations based on data-driven insights and performance analysis.
• Making autonomous decisions within established guidelines, ensuring consistent, high-quality execution of marketing and communications activities.
• Self-starting with a strong work ethic, entrepreneurial drive, service mentality and ability to work both autonomously and in a multinational team
• Independently leading more complex, broader sub-functional teams independently to execute marketing and communication projects.
• Operating effectively in a matrix organization and fast-paced environment where ownership, accountability, and way forward may be unclear – you drive for clarity
• Complex project management, driving on-time deliverables, anticipating and managing risks
• Managing multiple senior stakeholders, building consensus, persuading and negotiating while being a strong team player across seniority levels – with a strong presence and maturity
• Leveraging a comprehensive external network within the marketing community

You bring:

• 6-10 years of relevant experience, ideally in a professional services or B2B environment.
• Master’s degree preferred; a background in marketing, communications, business, or related fields is a plus.
• Ability to effectively manage and drive area of accountabilities, contributing to higher level agenda setting
• Experience leading (virtual) teams or managing defined workstreams with varying levels of complexity; ability to coach and develop others.
• Ability to resolve complex issues and non-defined problems autonomously, with full business acumen
• Excellent execution, organizational, and communication skills; able to manage multiple priorities with precision and attention to detail.
• Outstanding written and verbal communication skills
• Excellent analytical capabilities
• Highly professional, service oriented, pro-active and flexible attitude
• Advanced proficiency in Outlook, PowerPoint, and Excel
• Fluency in English

Who You'll Work With

PA M&O team members, PA leadership team and affiliates at all levels of seniority, with the BCG Global Marketing & Communication teams, with other PA Marketing Teams.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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