Full-Time

Senior Product Marketing Specialist

B2B

Posted on 8/28/2024

Blockchain.com

Blockchain.com

501-1,000 employees

Cryptocurrency trading and wallet services platform

Fintech
Crypto & Web3

Senior

London, UK

Hybrid working options available.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Lead Generation
Canva
Salesforce
Blockchain
Requirements
  • Minimum 5 years experience in a B2B marketing or sales support role.
  • Strong understanding of B2B marketing principles and lead generation strategies.
  • Experience in branding and/or product marketing.
  • Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community.
  • Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline).
  • Creativity and marketing design skills: You don’t need to be able to design your own assets from scratch (but we’d love it if you could!), but being comfortable with a tool like Canva and producing assets using existing templates.
  • Copywriting: Display excellent written communication skills and the ability to craft engaging and persuasive copy. Experience in writing compelling marketing content across different channels is highly valued.
  • Passion for Crypto: Show a genuine passion for the cryptocurrency industry and stay up-to-date with the latest trends and developments. Your enthusiasm for crypto will contribute to your ability to create impactful marketing campaigns.
Responsibilities
  • Lead Generation: Develop and execute lead generation campaigns for Blockchain.com Pay.
  • Nurturing & Lead Qualifying: Work with Blockchain.com Pay and Blockchain.com Institutional sales teams to set up effective nurture campaigns through Salesforce.
  • Event Marketing: Assist with branding and promotional activities for Blockchain.com at industry events. Develop and manage event collateral materials, and help coordinate logistics for event participation.
  • Marketing Support: Assist the broader Marketing Team with various ad-hoc projects and initiatives.

Blockchain.com offers a platform for buying, storing, and trading cryptocurrencies such as Bitcoin and Ethereum. Users can execute trades quickly, often in microseconds, thanks to the platform's advanced matching engine and deep liquidity. The company generates revenue through transaction fees, trading spreads, and premium services, catering to both individual and institutional clients. It allows users to deposit and withdraw various fiat currencies and provides an API for programmatic trading and live market data. Blockchain.com prioritizes security and reliability, ensuring the protection of users' funds and data.

Company Stage

Series E

Total Funding

$583.6M

Headquarters

London, United Kingdom

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Blockchain.com raised $110 million in a Series E funding round.
  • Integration with Altonomy enhances Blockchain.com's trading platform capabilities.
  • Growing interest in privacy-focused blockchain solutions benefits Blockchain.com's offerings.

What critics are saying

  • Increased competition from zero-knowledge identity projects like Humanity Protocol.
  • Cross-chain interoperability platforms may reduce Blockchain.com's competitive edge.
  • Operational risks from integrating Altonomy's systems into Blockchain.com.

What makes Blockchain.com unique

  • Blockchain.com offers a comprehensive suite for buying, storing, and trading digital assets.
  • The platform integrates with a global banking network for multi-currency transactions.
  • Blockchain.com provides an institutional-grade API for programmatic trading and live market data.

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Benefits

Competitive Salary

Meaningful Equity

Crypto Bonus

HealthCare

Paid Family Leave

Get the equipment you need

Unlimited Vacation

Remote-first

Offsites

INACTIVE