Lifecycle Marketing Director

In your day to day you will:

• Build and scale a world-class lifecycle marketing program that significantly impacts customer retention and revenue growth and supports both product-led and sales-led growth strategies.
• Lead a team of 7 direct reports, fostering a collaborative and innovative culture, while working closely with cross-functional teams including Product, Sales, and Customer Success.
• Establish and track key performance indicators (KPIs), providing regular reporting and insights to leadership.
• Collaborate with Product, Customer Experience and Customer Success teams to align lifecycle strategies with product roadmap and customer outreach initiatives.
• Champion a test-and-learn approach to continuously improve campaign performance and customer experience.


Challengesof the fist year :  
• Unite three separate teams from three different former companies into one cohesive team.
• Transition from a setup of 3 brands, 3 different customer databases, lifecycles, and their respective marketing automation platform solutions to a customer journey that is both harmonized and differentiated, based on customer profile and their current life stage.

What We're Looking For:

• Experience developing successful lifecycle marketing strategies (typically 8+ years or equivalent skills and knowledge) that drive customer retention at B2C and B2B SaaS companies, including 2+ years of management.
• A strong commitment to creating exceptional customer experiences and the ability to craft messages that resonate with diverse audiences, alongside business vision to drive upsell and cross-sell.
• Excellent English communication skills to effectively influence stakeholders and create engaging campaigns.
• Experience managing and optimizing a complex tech stack that use marketing automation platforms like Iterable or Braze to send high-volume campaigns based on real-time product data..
• Strong analytical skills and experience using data to analyze program success and inform decision-making.
• A consistent track record of working across teams including Product, Marketing, Customer Success, and Sales.
• Deep understanding of both product-led growth (PLG) and sales-led growth (SLG) models.
• Great interpersonal skills allow you to easily build relationships, influence stakeholders, and drive projects forward despite obstacles.

What makes you stand out:

• You’ve already supported a hybrid PLG/SLG strategy at a high-growth SaaS company.
• Experience in a fast-paced environment, with the ability to adapt to change and tackle challenges with a solution-oriented mindset
• You’ve worked in a global, multi-cultural environment, demonstrating a nuanced understanding of regional marketing dynamics and compliance requirements.
• You’ve used  platforms in our tech stack. You are proficient with Marketo or Iterable and have experience with Gainsight and Salesforce data integrations as well.
• You’ve demonstrated innovation. You’re constantly seeking new and creative ways to improve email marketing performance. Your team is already using AI to increase efficiency and effectiveness.