Senior Social Media Manager

Salary Range: 120000 to 135000 (Currency: USD) (Pay period: per-year-salary)

Core Expectations:

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Strategic Leadership
• Develop and own the end-to-end social media and community strategy, aligning channel direction with brand, product, and business goals across bioscience, health, and wellness audiences.
• Establish the long-term vision for social platforms, identifying where Niagen should innovate, invest, and differentiate.
• Set annual and quarterly KPIs, lead reporting cadences, and communicate insights and recommendations to senior leadership.
• Continuously assess the social and digital competitive landscape to identify trends, opportunities, and risks that inform channel strategy and content direction.


Content Strategy & Oversight
• Oversee the creation of high-quality, scientifically accurate, and visually elevated content including videos, animations, graphics, stories, and multi-channel campaigns.
• Lead ideation and ensure content meets both creative excellence and regulatory standards, including FDA guidelines for claims.
• Drive experimentation with emerging formats, such as short-form video and interactive content.


Team & Cross-Functional Collaboration
• Partner closely with Marketing, Creative, Scientific Affairs, Research, Product Development, and Sales to ensure scientific precision and cohesive brand storytelling.
• Provide direction and feedback to internal creators, agencies, freelancers, and production vendors/designers.
• Mentor junior team members, offering guidance on strategy, creative thinking, and platform best practices.


Performance Optimization & Analytics
• Oversee analytics across platforms using tools such as Meltwater and Later.
• Analyze engagement, reach, traffic, conversions, and sentiment—translating data into actionable optimization strategies.
• Manage crisis and reputation moments proactively, responding with strategic clarity and cross-functional alignment.

Qualifications and Success Factors:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; advanced degree strongly preferred.
• 7+ years of professional social media marketing experience, with demonstrated success in competitive, regulated, or scientific industries (bioscience, health, wellness, biotechnology, or technology).
• Proven ability to lead channel strategy across Instagram, TikTok, LinkedIn, YouTube, Facebook, Reddit and X/Twitter.
• Strong creative vision with the ability to turn scientific concepts into compelling, consumer-friendly storytelling.
• Expertise with social media management platforms (e.g., Meltwater and Later) and digital analytics tools.
• Working knowledge of SEO, content marketing, and paid social fundamentals.

Competencies & Skills:

• Exceptional written and verbal communication across scientific and consumer audiences.
• Strategic thinker who can translate long-term brand goals into actionable social plans.
• Highly collaborative, proactive, and comfortable operating in a fast-paced, innovation-driven environment.
• Strong project-management skills with the ability to prioritize multiple initiatives and multiple social media accounts.
• Curiosity and passion for science, biotechnology, and wellness innovation.