Sr. PR & Communications Manager @ Arcadia

Sr. PR & Communications Manager

Posted on 3/18/2023

INACTIVE

Locations

Remote • Dorchester, Boston, MA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Requirements

7+ years PR, media, and communications experience, focused on B2B buyers
BA/BS in marketing, communications, business management, or other related field
Strong experience cultivating successful relationships with traditional and digital media
Experience and genuine interest in uncovering unique and innovative communication approaches to build brand reputation and media coverage
Proven creative problem-solving approach and strong analytical skills
Highly organized and structured to drive consistent success
Adaptable multi-tasker, and detail-oriented self-starter who can excel in a fast-paced environment while still managing multiple priorities
Exceptional writer and verbal communication skills, with experience dealing with senior decision-makers
Experience in the healthcare technology industry
Desire to grow and lead our communications team
Enough social media marketing knowledge to be dangerous
An opportunity to shape Arcadia's market position
Experience working directly with our executive team
Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care
A flexible, remote friendly company with personality and heart
Employee driven programs and initiatives for personal and professional development
Be a member of the Arcadian and Barkadian Community

Responsibilities

Analyze the existing earned media approach and develop recommendations for dramatically improving performance
Assume management responsibilities of our current PR agency partner
Develop and own the earned media calendar, with concrete definitions of success
Develop and implement a public relations strategy that is consistent with our corporate objectives, organizational needs, and business goals
Provide direction to our PR agency partner on strategy and tactical media outreach
Craft and distill complex messages to create written materials, including press releases, media pitches, and messaging documents that are appropriate for the intended audience
Proactively identify opportunities to earn positive media coverage by developing original story/pitch ideas and actively participating in pitching and securing media opportunities
Develop and maintain strong relationships with executive leadership, key stakeholders, and subject matter experts
Counsel subject matter experts in preparation for media interviews, providing guidance that demonstrates PR best practices for message development
Assess risks associated with media interaction and proactively proposes effective courses of action

Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.

The Sr. PR & Communications Manager is responsible for the delivery, management, and execution of high-impact public relations activities. This position will own various press and media relations activities including the supervising our PR agency partner, serving as project manager on multiple initiatives simultaneously, drafting communications materials for external and internal audiences, and educating internal stakeholders on PR best practices.

Why This Role Is Important To Arcadia

We’ve all heard the statement that healthcare is broken, expensive, and, at times, inhumane. Arcadia works with hospitals, health systems, and health plans to transform healthcare delivery, and the leaders at these organizations want to know what works now and what comes next. That’s where you come in. We need someone to own (and overhaul) our earned media strategy, working closely with leaders throughout the company to deliver Arcadia’s compelling story and message to journalists and healthcare influencers. We, in partnership with our customers, are taking on enormous challenges and swinging at huge opportunities. Help us tell our story far and wide.

What Success Looks Like

In 3 months

- Analyze the existing earned media approach and develop recommendations for dramatically improving performance

- Assume management responsibilities of our current PR agency partner

In 6 months

- Develop and own the earned media calendar, with concrete definitions of success

In 12 months

- Make our CEO healthcare-famous

What You’ll Be Doing

Develop and implement a public relations strategy that is consistent with our corporate objectives, organizational needs, and business goals
Provide direction to our PR agency partner on strategy and tactical media outreach
Craft and distill complex messages to create written materials, including press releases, media pitches, and messaging documents that are appropriate for the intended audience
Proactively identify opportunities to earn positive media coverage by developing original story/pitch ideas and actively participating in pitching and securing media opportunities
Develop and maintain strong relationships with executive leadership, key stakeholders, and subject matter experts
Counsel subject matter experts in preparation for media interviews, providing guidance that demonstrates PR best practices for message development
Assess risks associated with media interaction and proactively proposes effective courses of action

What You’ll Bring

7+ years PR, media, and communications experience, focused on B2B buyers
BA/BS in marketing, communications, business management, or other related field
Strong experience cultivating successful relationships with traditional and digital media
Experience and genuine interest in uncovering unique and innovative communication approaches to build brand reputation and media coverage
Proven creative problem-solving approach and strong analytical skills.
Highly organized and structured to drive consistent success
Adaptable multi-tasker, and detail-oriented self-starter who can excel in a fast-paced environment while still managing multiple priorities
Exceptional writer and verbal communication skills, with experience dealing with senior decision-makers

Would Love For You To Have

Experience in the healthcare technology industry
Desire to grow and lead our communications team
Enough social media marketing knowledge to be dangerous

What You’ll Get

An opportunity to shape Arcadia’s market position
Experience working directly with our executive team
Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care
A flexible, remote friendly company with personality and heart
Employee driven programs and initiatives for personal and professional development
Be a member of the Arcadian and Barkadian Community

About Arcadia

Arcadia.io helps innovative healthcare systems and health plans around the country transform healthcare to reduce cost while improving patient health. We do this by aggregating massive amounts of clinical and claims data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as the market leader in the highly competitive population health management software and value-based care services markets, and we have been recognized by industry analysts KLAS, IDC, Forrester and Chilmark for our leadership. For a better sense of our brand and products, please explore our website, our online resources, and our interactive Data Gallery.

This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia’s custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.

Website

Healthcare analytics platform