Sr. PR & Communications Manager
Posted on 3/18/2023
Remote • Dorchester, Boston, MA, USA
Experience Level
Desired Skills
  • 7+ years PR, media, and communications experience, focused on B2B buyers
  • BA/BS in marketing, communications, business management, or other related field
  • Strong experience cultivating successful relationships with traditional and digital media
  • Experience and genuine interest in uncovering unique and innovative communication approaches to build brand reputation and media coverage
  • Proven creative problem-solving approach and strong analytical skills
  • Highly organized and structured to drive consistent success
  • Adaptable multi-tasker, and detail-oriented self-starter who can excel in a fast-paced environment while still managing multiple priorities
  • Exceptional writer and verbal communication skills, with experience dealing with senior decision-makers
  • Experience in the healthcare technology industry
  • Desire to grow and lead our communications team
  • Enough social media marketing knowledge to be dangerous
  • An opportunity to shape Arcadia's market position
  • Experience working directly with our executive team
  • Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care
  • A flexible, remote friendly company with personality and heart
  • Employee driven programs and initiatives for personal and professional development
  • Be a member of the Arcadian and Barkadian Community
  • Analyze the existing earned media approach and develop recommendations for dramatically improving performance
  • Assume management responsibilities of our current PR agency partner
  • Develop and own the earned media calendar, with concrete definitions of success
  • Develop and implement a public relations strategy that is consistent with our corporate objectives, organizational needs, and business goals
  • Provide direction to our PR agency partner on strategy and tactical media outreach
  • Craft and distill complex messages to create written materials, including press releases, media pitches, and messaging documents that are appropriate for the intended audience
  • Proactively identify opportunities to earn positive media coverage by developing original story/pitch ideas and actively participating in pitching and securing media opportunities
  • Develop and maintain strong relationships with executive leadership, key stakeholders, and subject matter experts
  • Counsel subject matter experts in preparation for media interviews, providing guidance that demonstrates PR best practices for message development
  • Assess risks associated with media interaction and proactively proposes effective courses of action
Healthcare analytics platform