You Will:

• Work with the Brand Team to develop the creative strategy for all company advertising, increasing consumer awareness and acquisition for Forward as it expands across the US. 
• Own the day to day execution of Forward’s advertising campaigns on platforms such as Facebook, Youtube, Direct Mail, Audio, Instagram and TikTok.
• Work with the Growth team to design A/B/multivariate ad tests from design thru results synthesis
• Partner with Growth, Product and Design Teams to understand strategy, business goals, timelines and planning, while being a strategic voice for creative.
• Translate growth marketing briefs into creative direction, ensuring final creative successfully delivers on the needs of the business.
• Manage external agencies and partners across content and creative verticals including ideation, concepting, copywriting, photography and videography. 
• Track, analyze and optimize creative advertising campaigns to maximize scale and efficiency.
• Come up with creative ways of identifying where our target audience is and how to reach them, using various platform tools and data sources.

You Are:

• Analytically driven. You realize there is more to intelligent marketing than clever slogans alone.
• Entrepreneurial. You’re a self-starter who loves to own things end-to-end. You don’t ask for permission; you’re too busy making things happen. 
• Hyper-Organized. Quite simply, you get things done. You achieve results on time and on deadline while communicating progress along the way.
• Solutions-Oriented. You dive into the details to uncover the optimal solution.
• Customer-Obsessed. You are deeply empathetic, constantly putting yourself in the shoes of our potential members.
• Creative. You’re curious, always learning and don’t need to be asked to think outside of the box.
• Collaborative. You bring great ideas to the table and seek out how to include others to make your ideas even better. People value your opinions and love that you respect theirs. 
• Impactful. You’re deeply mission-driven. You think there’s more to life than software that enables puppy ears to be superimposed in photos (we concede those are cute).

Minimum Qualifications:

• 3+ years experience in a consulting, finance, corporate strategy or operations role 
• Experience planning, prioritizing and executing on multiple projects simultaneously
• Creative problem-solver with an understanding of key consumer acquisition channels including Facebook, Instagram and YouTube.

Preferred Qualifications:

• Startup experience.
• Have your finger on the pulse of the most current video advertising trends on digital platforms
• Have experience using project management tools (e.g Asana) to track work execution