Senior Vice President

The impact you'll have:

• Develop and execute a comprehensive demand generation strategy that leverages a variety of channels, including digital marketing, content marketing, paid advertising, and ABM, continuously experimenting and optimizing to maximize results.
• Build a "best-in-class" demand generation engine that drives qualified leads and accelerates pipeline growth, ensuring alignment with the needs and preferences of target audiences.
• Analyze marketing data to identify trends, optimize campaigns, and measure the effectiveness of marketing programs, using insights to inform bold, data-driven decisions.
• Implement robust marketing automation and analytics tools to track performance and inform decision-making, empowering the team with the knowledge and resources to excel.


Brand Building:
• Serve as a steward of the Axonify brand, ensuring consistent messaging and strong brand identity across all channels while adapting to the evolving needs of the market.
• Develop and execute brand awareness campaigns that enhance Axonify's market position and differentiate its solutions from the competition, demonstrating a willingness to take calculated risks and challenge the status quo.


Product Marketing:
• Translate product features and functionality into compelling value propositions that resonate with target audiences, demonstrating empathy and a deep understanding of their needs.
• Develop go-to-market strategies for new product launches and feature releases, fostering collaboration and open communication across departments.
• Create sales enablement materials and equip the sales team with the knowledge and tools to effectively position Axonify's solutions, ensuring they feel empowered and supported to achieve their goals.


Leadership and Team Management:
• Foster a culture of collaboration, innovation, and accountability within the marketing organization, providing regular feedback and development opportunities to empower team members' growth.
• Effectively manage remote team members, ensuring clear communication, strong engagement, and a cohesive team environment, demonstrating empathy and understanding for individual needs and boundaries.


Strategic Planning and Execution:
• Develop and implement a comprehensive marketing strategy aligned with Axonify's overall business objectives, demonstrating strategic agility and the ability to adapt to changing circumstances.
• Lead annual and quarterly planning, budget management, and performance reporting for all marketing initiatives, holding the team accountable for achieving ambitious goals.
• Collaborate effectively with cross-functional teams, including Sales, Product Management, and Customer Success, to ensure alignment and drive revenue growth, building strong relationships and credibility across the organization.

What you'll bring:

• 10+ years of senior-level software marketing experience, with at least 5 years in B2B SaaS.
• Proven track record of building and scaling high-performing demand-generation functions.
• Strong analytical skills and experience with marketing automation and analytics tools.
• Demonstrated ability to lead and manage remote teams effectively.
• Experience turning around marketing organizations or driving significant growth through new initiatives.
• Excellent communication, collaboration, and interpersonal skills.
• Strategic thinker with a data-driven approach and a focus on results.
• Passion for building brands and developing compelling marketing campaigns.
• Ability to thrive in a fast-paced, challenging, and fun environment.