Facebook pixel

Senior Growth Marketing Manager
Posted on 3/16/2023
United Kingdom
Experience Level
Desired Skills
Data Analysis
  • 3-5 years of previous experience in performance or growth marketing roles
  • Proven hands-on experience and technical knowledge working with tools like Optimizely
  • Proven experience with app acquisition and related KPIs / funnel
  • Ensure our app experience is set up for optimal customer experience and measurement (deep linking, product pages, QR codes)
  • Strong understanding of ad-tracking, tagging and ad measurement ecosystem
  • Previous experience experimenting with app store testing
  • Previous experience with referral programs
  • Ability to work cross functionally, especially with various technical departments (Product, engineering, analytics, performance marketing)
  • Strong analytical skills and ability to contextualise data
  • Strong prioritisation, organisational and communication skills
  • Have action bias
  • Work with analytics to design and measure experiments
  • Work with performance marketing managers to deliver the right web and app store experience for the right channels
  • Drive significant value to the top-line and bottom line of the business by implementing conversion rate improvements (CRO) and increased app store visibility (ASO)
  • Develop a playbook and cadence for experimentation
  • Work with Product/engineering to implement the right tools (eg. Optimizely, Storemaven, etc.)
  • Work with Product and engineering to drive the backlog for our referral experience and incentives
  • Test various product features and incentives to deliver growth and profitability
  • Identify market level differences in customer experience and word-of-mouth marketing
  • Be able to communicate the cause and effect of experiments and initiatives to stakeholders

51-200 employees