Responsibilities:

• Craft and execute strategies to bring new investing products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
• Partner with Wealthfront’s Investing Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
• Develop positioning, audience, and distribution strategies for new and existing products
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
• Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels
• Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
• Lead business performance recaps and findings with executive leadership team 
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Qualifications:

• 5+ years in consumer product marketing, with technology and/or startup experience
• Passionate storyteller with strong communication, presentation, and writing skills
• Strategic thinker who equally values creativity and marketing effectiveness
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives 
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies 
• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
• Personal finance knowledge and experience is a big bonus, but not required
• Bachelor’s degree or higher