Full-Time

Sr. Product Marketing Manager

New Products

Confirmed live in the last 24 hours

Wealthfront

Wealthfront

201-500 employees

Automated investment and wealth management services

Fintech
Financial Services

Compensation Overview

$140k - $162kAnnually

+ Equity

Senior

Palo Alto, CA, USA

Open to US-based remote work.

Category
Product Marketing
Product
Required Skills
Data Analysis
Requirements
  • 5+ years in consumer product marketing, with technology and/or startup experience
  • Passionate storyteller with strong communication, presentation, and writing skills
  • Strategic thinker who equally values creativity and marketing effectiveness
  • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
  • A data-driven mindset and comfort with analysis, testing, and measurement methodologies
  • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
  • Personal finance knowledge and experience is a big bonus, but not required
  • Bachelor's degree or higher
Responsibilities
  • Craft and execute strategies to bring new investing products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
  • Partner with Wealthfront’s Investing Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
  • Develop positioning, audience, and distribution strategies for new and existing products
  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
  • Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels
  • Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
  • Lead business performance recaps and findings with executive leadership team
  • Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Wealthfront offers a digital platform for wealth management, focusing on helping individuals grow their wealth through automated investment services. Its primary product is a robo-advisor that manages client funds for long-term investment, along with a high-yield cash account for short-term savings. Wealthfront stands out by providing an easy-to-use interface and automated services, making financial management accessible to more people. The company's goal is to empower clients to save and invest effectively to achieve their financial goals.

Company Stage

Series E

Total Funding

$198.9M

Headquarters

Palo Alto, California

Founded

2011

Growth & Insights
Headcount

6 month growth

6%

1 year growth

12%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Wealthfront's recent expansion into stock trading and bond investing demonstrates its commitment to diversifying its product offerings.
  • The company's achievement of $50 billion in client assets underscores its strong market position and client trust.
  • The high FDIC insurance coverage for cash accounts enhances client security and confidence in the platform.

What critics are saying

  • The competitive landscape in FinTech and wealth management is intense, with major players like Robinhood and Vanguard posing significant threats.
  • Reliance on robo-advisors may deter clients who prefer human financial advisors, potentially limiting market reach.

What makes Wealthfront unique

  • Wealthfront's automated investment platform leverages award-winning robo-advisors, setting it apart from traditional wealth management services.
  • The high-yield cash account offering an industry-leading 5.00% APY is a significant differentiator in the short-term savings market.
  • Wealthfront's diversified bond portfolio provides tax advantages and flexibility, unlike traditional bond investments with locked-in rates and maturity dates.

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Benefits

Free lunches, snacks, coffee

Receive 1:1 mentorship

Caltrain pass, an additional transportation stipend, and relocation bonuses

Monthly wellness reimbursement

Discretionary time off policy and offer 16 weeks of paid parental leave

Comprehensive medical, dental and vision coverage