Salary Range: 150000 to 180000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities:

• Set demand generation goals and budgets aligned with the company’s overall growth objectives.
• Develop and implement comprehensive demand generation strategies, including account-based marketing, media buying, digital advertising, event marketing, SEO, and more.
• Oversee and coordinate all demand generation activities, ensuring alignment and optimization across channels.
• Analyze market trends and competitor activity to identify growth opportunities and inform demand generation strategy.
• Develop and execute growth experiments to test new marketing channels and tactics.
• Measure and analyze demand generation performance using key metrics such as website traffic, lead generation, conversion rates, and ROI.
• Use data-driven insights to optimize demand generation campaigns and improve overall marketing effectiveness.
• Manage the demand generation budget and allocate resources effectively.
• Stay up-to-date on the latest marketing trends and technologies.
• Lead and mentor a team of demand generation and content marketing professionals, providing guidance, coaching, and support to ensure their success.
• Collaborate with cross-functional teams (e.g., sales, product, engineering) to ensure alignment and optimize demand generation efforts.

Requirements and Preferred Experience

• 7+ years of experience in demand generation or a related field, with at least 3 years in a leadership role.
• Strong understanding of marketing best practices, including content marketing, social media marketing, email marketing, web marketing, SEO, SEM, and paid advertising.
• Proven track record of driving growth and achieving marketing goals in a SaaS environment.
• Excellent leadership and management skills, with the ability to motivate and inspire a team.
• Strong analytical skills and ability to use data to inform decision-making.
• Deep understanding of TOFU, MOFU, and BOFU analysis.
• Strong project management experience.
• Experience with marketing automation tools and CRM systems.
• Excellent communication and interpersonal skills.
• Strong understanding of marketing technology and trends.
• Experience working in a fast-paced, high-growth environment.

Additional Qualifications:

• Obsessed with metrics and data-driven decision-making.
• Proven ability to drive process and hold people accountable.
• Excellent cross-functional collaboration skills.
• Strong understanding of web analytics, SEO, and paid ad strategy.