Senior Performance Marketing Manager

Your Benefits

• This role is either based in Munich with the flexibility to work from home a few days per week or alternatively based remotely in Germany with regular visits to the Munich office.
• Competitive fixed salary and virtual equity share of the company, along with a yearly personal development budget of 1,500€ and an attractive company pension scheme.
• Flexible working hours, Kindergarten and daycare allowance (up to 300€ per child per month).
• Access to discounted gym memberships and a range of attractive mobility benefits – from exclusive deals on FINN cars to other flexible commuting options.
• Our open, modern office in the middle of Munich is known for loads of fun with amazing colleagues and frequent team events.

Your Responsibilities

• Generate demand: Aggressively grow the number of acquired B2C and B2B customers via paid channels, while ensuring we meet our cost-per-customer targets.
• Analyze and report campaign performance: Improve efficiency, optimize channel mix and budgets. Work together with our Data team to improve data insights and decision making.
• Experiment to fuel our growth: Continuously experiment within existing and new channels to address underserved user groups and drive growth and efficiency.
• Build the FINN brand across paid channels: Transform our brand and product offering into winning marketing campaigns and messages. Work together with our creative team to create performing ads. 
• Find product-channel fit and steer marketing budget: Engage with and challenge senior management on marketing and brand strategy with your insights. Define the channel strategy and steer the marketing budget.
• Develop marketing plans and forecasts: Include KPI metrics such as spend, CPL, ROAs and CAC using data and analytics to inform investment and optimization.

Your Profile

• 2-3+ years of relevant Performance Marketing experience including planning, testing, executing and measuring campaigns successfully with large marketing budgets.
• Strong experience in acquiring and converting B2C and/or B2B users via channels such as Paid Search, Paid Social, Display and/or Video. Offline Marketing experience is a plus.
• Highly analytical and data-driven mindset. You can analyse and read data, focus on the most important KPIs and draw the right conclusions. 
• Track record in experimenting continuously with new strategies, channels and frameworks, first experience with incrementality experiments preferred.
• You have experience in tracking and attribution.
• Fluent in German and English.