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Senior Director
Growth Marketing
Updated on 3/16/2023
San Francisco, CA, USA
Experience Level
Desired Skills
  • Manage tightly defined efficiency and volume targets, with daily, weekly, and monthly reporting against KPIs
  • Partner with Product, Finance and Data groups to establish KPIs and forecast targets
  • Partner with a creative team to develop creative that will deliver the highest value
  • Set the vision for the Growth Marketing team and work with each individual to co-create a professional development path for their growth
  • Lead internal team and collaborate with existing external agency partners, and define new partners as needed to achieve short-term and long-term KPIs
  • Oversee allocation and manage stewardship of the User Acquisition Budget across channels
  • Manage a talented senior management staff in Growth Media Buying, App Store Optimization, and Creative Strategy & Reporting
  • Direct and lead growth initiatives in the areas of user acquisition, ASO, re-engagement, and retargeting
  • Oversee reporting and templates to monitor, optimize and report performance on team's campaigns across active ad networks on an ongoing basis
  • Set global strategy for new user acquisition and re-engagement/retargeting including local market strategies for all major geos and regions. Major focus in western world. Experience on both non-licensed and licensed products is ideal
  • Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities
  • Manage the profitable investment of an 8-figure user acquisition budget to hit KPI targets and achieve user and revenue growth
  • Lead the research and evaluation of new user acquisition/growth channels and cross platform initiatives

501-1,000 employees

Multiplayer games on mobile, online, and social networks.
Company Overview
Kabam strives to entertain the world by bringing amazing games, and have fun while doing it.
  • Performance-Based Annual Incentives
  • 401(k) Retirement Plan100% Covered Medical / Dental / Vision / Life Insurance
  • Accident, Disability, Insurances
  • Flexible Work Hours
  • Paid Half-Day Fridays
  • Paid Vacation / Sick Leave / Holidays / Christmas Break
  • Commuter Benefits (Post-COVID19 WFH)
  • Free Parking and Gym Access (Post-COVID19 WFH)
  • Free Meals & Snacks (Post-COVID19 WFH)
Company Core Values
  • Diversity
  • Accomplishment
  • Craft
  • Camaraderie