Microsoft Dynamics Business Analyst

Hendrick Motorsports looks to expand complex on Mecklenburg and Cabarrus border. Updated March 16, 2026 10:36 AM Gift Article An expansion could be on the horizon for the Hendrick Motorspots' complex on the border of Mecklenburg and Cabarrus County, if a rezoning request is approved. The NASCAR team filed a rezoning request Thursday to extend its complex at Papa Joe Hendrick Boulevard toward Morehead Road and Old Holland Road, according to a review of Charlotte permit records. The 22 acres is owned by HSREI LLC, an affiliate of Hendrick organizations. The area is zoned for residential usage, and the rezoning request wants to change it to manufacturing and logistics. Hendrick Motorsports confirmed the rezoning petition but declined to say why it was filed or what it intends to do if the request is approved. The petition is in the early stages and would need to go through community meetings, public hearings and approval by Charlotte City Council. Other Hendrick Motorsports expansions. An expansion wouldn't be an unexpected move for Hendrick Motorsports. In November, an LLC a limited liability company associated with Hendrick purchased about 20 acres from Charlotte Motor Speedway for about $14.2 million, according to Cabarrus County records. The site at 7001 Bruton Smith Blvd. sits squarely in Concord's racing center. And in 2023, Hendrick Motorsports said it would invest $14.9 million to expand its Concord manufacturing operations. It planned to build a 155,000-square-foot facility on its Concord campus. The site would create prototypes, and fabricate and assemble metal structures for vehicles other than race cars. About Hendrick Motorsports and affiliates. And the motorsports group has additional expansion plans. It's planning to build a 204,000-square-foot, two-story manufacturing facility for a future tenant, investing $65 million to $70 million in Concord. Hendrick Motorsports previously declined to comment on the investment. And Hendrick Motorsports and Atrium Health recently partnered to design the Atrium Health Motorsports Athletic Center, which opened in January. The 35,000-square-foot facility will support Hendrick Motorsports' pit crew athletes and provide additional health and wellness resources for its Charlotte-based teammates. Hendrick Automotive Group is also expanding. In December, the Charlotte-based company purchased 2.6 acres in SouthPark at 5954 Carnegie Blvd. for $13 million, according to Mecklenburg County records. A Hendrick Automotive spokesperson said the group had no immediate development plans for the site. But the property at the Capitol Towers complex was developed by Lincoln Property Co. And Lincoln envisioned the vacant SouthPark land to be a 10-story, 300,000-square-foot office tower with potential ground-floor retail space, according to the developer's website. It would be the third office building at the Capitol Towers complex if developed that way. It's unclear whether Hendrick Automotive will continue with that plan or build another type of office space. Hendrick's headquarters is at 6000 Monroe Road, about six miles east of the SouthPark site. This story was originally published March 16, 2026 at 5:25 AM. December 15, 2025 5:47 AM December 5, 2025 2:11 PM The Charlotte Observer Desiree Mathurin covers growth and development for The Charlotte Observer. The native New Yorker returned to the East Coast after covering neighborhood news in Denver at Denverite and Colorado Public Radio. She's also reported on high school sports at Newsday and southern-regional news for AP. Desiree is exploring Charlotte and the Carolinas, and is looking forward to taking readers along for the ride. Send tips and coffee shop recommendations.

Hendrick Motorsports plots big charlotte-area expansion with rezoning push. Published on March 13, 2026 Hendrick Motorsports is looking to shift its Charlotte-area footprint into a higher gear, filing a rezoning petition for nearly 23 acres at the northeast corner of Morehead Road and Old Holland Road in Mecklenburg County. The team wants permission to use the property for manufacturing, fabrication and light assembly operations, a move that signals yet another campus expansion just outside the Charlotte Motor Speedway orbit. The filing, submitted March 12, kicks off a review that could reshape a sizable stretch of land near the track. As reported by the Charlotte Business Journal, the petition was submitted by an entity tied to Hendrick and specifically asks county officials to reclassify the parcel to allow light industrial uses. The site totals nearly 23 acres at the intersection of Morehead and Old Holland roads. If county leaders sign off, the new zoning would permit on-site manufacturing and light assembly tied to racing, automotive supply or other compatible industrial tenants. The move fits a clear pattern. In recent years, Hendrick has steadily snapped up land around Concord and Charlotte to support shops, technical facilities and manufacturing space for partners. In December, the Sports Business Journal noted that an entity connected to Hendrick had purchased roughly 20 acres near Charlotte Motor Speedway, highlighting plans for larger manufacturing projects in the area. Those earlier buys helped attract advanced-manufacturing tenants and set the table for more industrial activity around the campus. On the main campus, Hendrick has been pouring money into facilities that serve both racing operations and industrial partners. In January, Hendrick Motorsports unveiled the Atrium Health Motorsports Athletic Center, a new training and sports-medicine hub for pit crews and staff, according to a team news release. The property also houses Hendrick Motorsports Technical Solutions and other manufacturing-focused operations that aim to turn racing expertise into broader industrial production muscle. What the rezoning would allow. The rezoning petition spells out manufacturing, fabrication and light assembly as permitted uses, language that would open the door to production lines, parts fabrication and related industrial activity on the site. That description comes from the Charlotte Business Journal's review of the filing and zoning documents. Supporters typically argue that such uses bring local jobs tied to Hendrick's racing and automotive ecosystem, while critics often worry about added traffic and shifts in how the land can be used. Why this could matter. Hendrick's land buys and facility build-outs have already redrawn the industrial map east of Charlotte, pulling in high-tech manufacturing tenants and boosting the region's profile as a motorsports manufacturing hub. The Sports Business Journal reported that previous purchases near the speedway were tied to multi-building manufacturing plans and outside-firm investment, a signal that this latest rezoning could set the stage for more permanent industrial employers. Local officials and economic development boosters frequently frame these projects as engines for tax revenue and specialized job growth. Next steps. The petition now moves into the planning-review phase, where county staff will evaluate traffic, stormwater and land-use impacts before any public hearings and final vote by elected officials. Developers and nearby residents can expect months of technical analysis and multiple chances to weigh in as the case works through the county process. A clearer timeline should emerge once staff reports are released and hearing dates are posted. For Hendrick, the rezoning push is the latest chapter in a multi-year expansion that has quietly transformed the landscape around the speedway. Local leaders and neighbors will be watching closely as the proposal navigates reviews, meetings and, eventually, a yes-or-no decision from county officials.

Hendrick Motorsports selects Innovative Partnerships Group as agency of record. Hendrick Motorsports has selected Innovative Partnerships Group as its agency of record to support the organization's commercial strategy and partnership development. Innovative Partnerships Group will work closely with Hendrick Motorsports to create innovative sponsorship programs and platforms designed to grow the long-term value of the team's NASCAR Cup Series and NASCAR O'Reilly Auto Parts sponsorship portfolio. The collaboration will focus on identifying new brand opportunities, particularly with non-endemic partners, and developing integrated programs that extend beyond the racetrack. Areas of exploration include future-focused concepts such as the "garage of the future," immersive brand integrations, and campus-wide activations that enhance the Hendrick Motorsports experience for partners and fans alike. To support the engagement, Innovative Partnerships Group will dedicate business development resources in Charlotte to work alongside the Hendrick Motorsports team. 11111 Santa Monica Blvd | STE 820 | Santa Monica CA | 90025