Full-Time
Programmatic Account Manager
Posted on 10/7/2025
Samba TV
201-500 employees
Delivers TV audience measurement and insights
No salary listed
London, UK
In Person
 Sales & Account Management (2) |
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- 4+ years of experience in customer success, account management, or technical support, ideally within the ad tech or programmatic media industry
- Experience with DSPs and SSPs, including hands-on campaign setup, delivery monitoring, and optimisation is preferable
- Strong technical understanding of data, targeting methodologies, and digital advertising platforms
- Excellent communication and client-facing skills, with a proactive, solution-oriented approach
- Comfortable presenting complex technical concepts in an easy-to-understand, value-driven manner
- Experience conducting product training and leading onboarding sessions
- Strong analytical and problem-solving skills with an ability to turn data into insights
- Collaborative team player who thrives in a fast-paced, dynamic environment
- Act as the main point of contact for EMEA clients, including media agencies, publishers, and advertisers, developing strategic, long-term relationships.
- Drive end-to-end client onboarding, platform training, and continuous enablement on Semasio’s Semantic Targeting Platform and broader programmatic ecosystem.
- Provide hands-on support, including technical troubleshooting via the internal ticketing system, liaising with Product and Engineering as needed.
- Review campaign briefs, recommend targeting strategies, build custom segments, and monitor delivery to implement necessary optimisations.
- Analyse client usage and engagement data to proactively recommend enhancements and increase platform adoption.
- Develop tailored strategic plans and business cases to scale accounts and identify upsell/cross-sell opportunities.
- Run regular check-ins, share performance insights, and deliver custom reports to support client growth and retention.
- Serve as a strategic advisor to clients, positioning Samba as a thought leader in ACR and contextual targeting through education, market trends, and campaign ideation.
- Collect client feedback to inform product roadmap discussions and advocate for client-centric enhancements in collaboration with Product and Engineering.
- Lead internal knowledge-sharing and training initiatives to uplift team capabilities and align cross-functional collaboration.
- Collaborate across departments to foster a positive work environment and drive business growth.
- Equal opportunity employer statements and diversity commitment? (not a skill but included in posting)
Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$75.7M
Headquarters
San Francisco, California
Founded
2008
Simplify's Take
What believers are saying
- Secured $60M venture debt in May 2026 to fund AI tools and acquisitions.
- Partnerships with Disney, TikTok, Snap, and MediaTek expand global reach.
- Appointed Jaya Aswani as CTO and Katie Soo to board in 2026 for AI scaling.
What critics are saying
- Nielsen's $1.6B acquisition by Vista in 2023 bundles offerings undercutting Samba.
- Google's Privacy Sandbox deprecation erodes Samba's household identity graph advantage.
- $60M debt repayment forces dilutive raises if acquisitions underperform by 2028.
What makes Samba TV unique
- Samba TV's patented ACR technology, invented in 2011, integrates across 24 top Smart TV brands.
- Proprietary multi-source TV panel is 100 times larger than legacy measurement systems.
- Samba Knowledge Graph uses first-party data from 48 million TVs and billions of web users.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Company Equity
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↓ -7%Samba TV secures new funding of up to $60 million. SAN FRANCISCO - Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an initial venture debt facility of $30 million, and up to $30 million more to support future growth. Samba TV said it will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support its efforts to expand its global operations and strategic partnerships, as a unified, cross-platform measurement source for global DSPs, SSPs and major platforms like TikTok and Snap. In addition, Samba reported that it "is now capitalized to continue its track-record of strategic acquisitions of technology companies." "The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen," said Ashwin Navin, CEO and co-founder of Samba TV. "This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision." "The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader," said Mark Solovy, managing director and co-head, Technology Finance Group at Monroe Capital, the parent company of Horizon. "Samba TV's proprietary data, advanced AI platform, and its deep integration with the world's leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity."
Samba TV has secured up to $60 million in venture debt to fund acquisitions and develop AI-powered measurement tools, CEO Ashwin Navin told Axios. The funding reflects intensifying competition in the media measurement industry as advertisers demand real-time, cross-platform insights to optimise campaigns across television and digital channels. The venture debt will enable the company to scale its operations and expand its capabilities in tracking viewer behaviour and advertising effectiveness across multiple platforms.
Media intelligence firm Samba TV has announced a partnership with smart TV chipset supplier MediaTek, to launch 'Samba AI with MiraAware', an AI solution offering TV manufacturers, platforms and advertisers real-time, contextual intelligence for CTV content.
Samba TV and MediaTek launched Samba AI with MiraAware, an edge AI breakthrough that delivers real-time contextual intelligence to connected TVs (CTV).
Samba TV, a global leader in AI-powered media intelligence, announced a strategic international partnership with InfoSum, the world's leading data collaboration platform and part of WPP.