Summary:

We’re looking for an experienced Demand Generation Marketing Manager to join our marketing team and drive growth through innovative and data-driven campaigns. This role will be pivotal in generating Marketing Qualified Leads (MQLs) and optimizing campaign performance. If you’re passionate about creating high-impact marketing strategies, skilled in eCommerce funnels and email marketing, and love staying at the forefront of digital advertising, we want to hear from you!

You’ll work with cross-functional teams, including content designers and sales, to ensure our digital strategies are aligned and impactful. You’ll join a team of enthusiastic professionals who thrive in a collaborative environment and are passionate about growing the 12twenty community.

Responsibilities Include:

• Own the development and execution of demand generation campaigns, focusing on generating MQLs and optimizing conversion rates
• Create and execute email marketing campaigns, including newsletters and product update communications
• Optimize eCommerce funnels, with a focus on abandoned cart recovery and upsell automations
• Manage and create content for organic social media channels, with a focus on LinkedIn, Facebook, Instagram, X, and TikTok
• Develop, manage, and analyze LinkedIn Ads campaigns, working alongside a content designer as needed
• Plan, run, and report on A/B testing to continuously improve campaign performance and conversion rates

Requirements:

• HubSpot Marketing Certification is required
• Proven experience driving revenue growth with eCommerce and email funnel strategies
• Strong background in strategy, planning, executing, and reporting on A/B testing
• Hands-on experience with LinkedIn paid content management
• Experience in planning, creating, and publishing organic social content on LinkedIn, Facebook, Instagram, X, and TikTok

Annual compensation range: Up to $100,000